Hyatt Times Square Appoints New Director of Sales, Marketing & Events

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. May 26, 2016

NEW YORK, NY. May 26, 2016 — Hyatt Times Square New York is pleased to announce the appointment of Vincent de Croock as the Director of Sales, Marketing & Events where he will be responsible for elevating sales as well as pioneering strategies to drive occupancy and increase the hotel's revenue. A driven, strategic and accomplished sales professional, de Croock will also be tasked with growing strategic accounts, fostering partner relationships and overall elevation of the hotel's profile.

Ideally located for guests, Hyatt Times Square is a sleek property located steps away from celebrated attractions such as Broadway theaters, Madison Square Garden, Radio City Music Hall and Rockefeller Center. With 487 spacious George Wong-designed rooms, 49 of them suites, this 54-story glass tower hotel is one of the tallest freestanding Hyatts in the world and boasts spacious rooms averaging 347 square feet with floor-to-ceiling windows. The guestrooms feel like luxury private apartments with an eclectic collection of city-themed pop, minimalist and conceptual artwork as well as breathtaking floor-to-ceiling windows. The hotel's Bar 54, one of the highest rooftop lounges in New York City, offers stunning river-to-river views and a menu of specialty cocktails, fine wines and gourmet small plates. Hyatt Times Square is also home to the 4,200-square-foot Timeless - Marilyn Monroe Spa, the only full-service spa within the neighborhood offering facials, manicures, pedicures, massages, hair styling, make-up application, body/skin treatments and more.

Prior to this role, de Croock was the Director of Sales & Marketing at De L'Europe in Amsterdam, in which he managed a team of 19 to achieve 14 consecutive record-setting months in room revenue. No stranger to the Hyatt family, he began his career in hospitality in 2005 at the Park Hyatt Madrid as Sales Manager and later Senior Sales Manager. He later moved to Park Hyatt Washington in Washington, DC where here served as Associate Director of Sales at Park and later Director of Sales & Marketing at the Hyatt Regency Coral Gables in Florida. De Croock was also the opening Director of Sales & Marketing at Andaz Peninsula Papagayo Resort in Costa Rica.

“Vincent is a vibrant professional and brings tremendous amount of acumen to Hyatt Times Square,” says General Manager Philip Stamm. “His proven history of successes speaks for itself and I strongly believe that he will bring a new dynamic to our team.”

De Croock graduated from the Superior School for Hotel Management Maastricht, Netherlands. He has been recognized with various awards during his time at Hyatt properties including Department of the Year and Manager of the Quarter.

De Croock's hospitality experience in four countries makes him a seamless fit for this new position. “Hyatt Times Square represents the true essence of New York City and I look forward to contributing to the hotel's continued growth and success,” says de Croock.

A link to Vincent de Croock's headshot can be found here.

About Hyatt Times Square

The glamorous 487-room Hyatt Times Square offers a prime location in the heart of the Theater District and steps from Rockefeller Center, Radio City Music Hall and the 6th Avenue business district. This chic 54-story hotel is a social hub for its neighborhood and its stylishly designed food and beverage venues offer a vibrant setting as well as take-out food that can be ordered in person, by phone or by app for pick-up or room delivery; Bar 54, the hotel's inviting rooftop lounge, delights guests with river-to-river views and cozy indoor and outdoor seating. Business and leisure guests enjoy the hotel's airy and state-of-the-art fitness center with the indulgent 4,200-square-foot Marilyn Monroe Spa, the only hotel spa in the area, including dry bar stations, manicure and pedicure stations as well as couples treatment rooms. Spacious rooms averaging 364 square feet feel like luxury private apartments with city-themed minimalist artwork and breathtaking floor to ceiling windows. For more information, visit www.timessquare.hyatt.com/en/hotel/home.html, Facebook.com/HyattTimesSquareNewYork, Twitter.com/HyattTimeSquare or Instagram.com/hyattimessquare.

About Hyatt

Hyatt hotels are smaller-sized properties conveniently located in diverse business and leisure areas. With hotels typically ranging from 150 to 350 rooms, Hyatt hotels offer guests the opportunity to experience our hospitality in a vibrant environment. Customers include individual business and leisure travelers, and Hyatt hotels can accommodate smaller scale business meetings and social gatherings.