Laura Saeger Joins BTA as Director of Sales & Business Development
HAMILTON, BM. January 18, 2017 - The Bermuda Tourism Authority (BTA) is pleased to announce the appointment of veteran travel industry professional Laura Saeger, CMM, CMP as Director of Sales & Business Development. She joined BTA January 3, 2017, after serving for nearly a decade as the head of North America meeting and incentive sales for South Africa Tourism, based in New York City.
In her role as Director of Sales & Business Development, Saeger is based in BTA's New York office and reports to Chief Sales & Marketing Officer Victoria Isley. Saeger is responsible for guiding the sales team in prospecting for new group business opportunities, identifying and leveraging emerging industry trends, and working closely with industry partners. She will also lead participation in trade shows and sales missions building relationships with meeting, incentive and event planners.
"We are very excited to welcome Laura to the Bermuda Tourism Authority,” said Victoria Isley, Chief Sales & Marketing Officer for BTA. “Her experience, collaborative spirit and knowledge of the North American meetings market will greatly add to our collective efforts to attract meetings, incentive trips and events to Bermuda. Working with our internal team and external stakeholders to differentiate the Bermuda experience will be a top priority for Laura, and key to a successful, proactive and integrated meetings strategy in 2017.”
“I am delighted and proud to join the team promoting Bermuda, which consistently ranks as one of the top destinations in the world, said Saeger. “I look forward to the opportunities ahead and am eager to showcase Bermuda's incredible resources for creating stellar experiences.”
Saeger was selected following a thorough interview process for the position that has been vacant since September 2016. In addition to 10 years of management experience with South African Tourism in New York City, her background includes positions as Director of Sales with NYC-based destination management companies (DMC) and facilities management.
Contact:
Lauren Ryback
TURNER
bermuda@turnerpr.com
212.889.1700 (o)
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
