Hotel Equities Names Holliday Regional Director of Sales
Adds Industry Vet to Spearhead Sales Teams' Efforts
ATLANTA, GA. April 26, 2017 - Atlanta-based Hotel Equities (HE) recently named Jim Holliday as Regional Director of Sales for the firm. Mr. Holliday reports to Roger Miller, Vice President of Sales & Marketing. Based in Atlanta, Mr. Holliday will focus on the hotels in the firm's Full Service and Resort Division as he works to assist, support and direct the sales efforts throughout the firm's growing portfolio. Additionally, he will help facilitate training for the Directors of Sales at their respective hotels.
With more than 25 years of hospitality industry experience, Mr. Holliday came to Hotel Equities from the AAA Five Diamond Fairmont Scottsdale Princess. He served as Director of Markets, successfully leading a team with an annual budget of $11.2 million or nearly a third of the resort's overall annual budget. Previously, he served as Director of Association, Mid-Atlantic and Southeast for the AAA Four Diamond Waldorf Astoria, La Quinta Resort & Club and PGA West.
“Jim brings strong analytical, problem-solving, sales and team-building skills to his new post,” said Mr. Miller. “He knows how to build valuable relationships, set goals and develop strategic plans that will ensure success for those he leads. His skills and experience will help our teams achieve their goals.”
Mr. Holliday spent three years as Area Sales Leader for Marriott International's Mid-Atlantic Region with responsibility for seven full service hotels in three states. He started his hospitality career in 1996 in Atlanta as Manager of the Olympic Village where he had oversight of 100+ staff members serving 750 athletes from 84 different countries.
"Hotel Equities holds an outstanding reputation among its peers in hospitality,” said Mr. Holliday. “I'm honored to be a part of such a well-respected industry leader."
Mr. Holliday earned a B.S.F.C.S./Hotel Restaurant from the University of Georgia with additional hours from Harvard Leadership E-Learning. In his free time, he enjoys working with the American Kennel Club dog shows. He is also active in his church.
Hotel Equities (HE) is an Atlanta-based full-service hotel ownership, management and development firm operating more than 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder and Chairman. Brad Rahinsky serves as President and Chief Executive Officer. For more information, visit www.hotelequities.com.
Contacts:
Margaret M. Jones
Director of Public Relations
Hotel Equities
770.934.2170
Brad Rahinsky
President and Chief Executive Officer
Hotel Equities
678.578.4444, x 22
Joe Reardon
SVP of Business Development and Marketing
Hotel Equities
678.578.4444
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
