The Mayfair Hotel Appoints Peter Kolla as General Manager

USA, Los Angeles, California. May 23, 2018

The Mayfair Hotel,
an historic Downtown Los Angeles hotel established in 1926 and managed
by Crescent Hotels & Resorts, has announced the appointment of Peter
Kolla as General Manager. Ahead of the hotel's top-to-bottom renovation
debuting in June, Kolla will be tasked with a multi-faceted opening
launch, inclusive of overseeing all budgets, marketing plans and
operations in his new position at The Mayfair.

“I am elated to join the team of this reenergized and stunningly
designed hotel, located in the heart of a burgeoning and animated part
of Los Angeles,” said Kolla. “With an unparalleled dedication to unique
art and culture programming including amenities such as a custom-built
podcast studio and a thoughtfully curated art gallery as well as the
debut of Eve American Bistro, The Mayfair Hotel is expertly poised to
serve as the city's newest social hub.”

Kolla's prior experience includes a tenure as General Manager under a
myriad of Crescent Hotels & Resorts-managed properties including
Lake Arrowhead Resort and Spa, Doubletree by Hilton Albuquerque and
Marriott Syracuse Downtown where he took a AAA Three Diamond rating to a
prestigious AAA Four Diamond rating. Prior to that, he served as
General Manager of the Four Points by Sheraton Los Angeles International
Airport, a full-service hotel next to one of the largest airports in
the world. There he achieved many recognitions including being appointed
to the General Manager's Advisory Committee and as a member of Gateway
to LA's board of directors.  Kolla also served as Director of Operations
for SBE, one of the world's largest privately-held lifestyle
hospitality companies, where he was responsible for the effectiveness of
250 operational staff members, supervisors and managers and was
directly accountable for the organization and coordination of six major
renovation projects.

“Kolla is an esteemed veteran within the hospitality space,
particularly within boutique hotels in the Los Angeles area, deeming him
an ideal fit for The Mayfair Hotel's exciting and highly anticipated
re-launch this June,” said Alex Moradi, Managing Member, ICO Group of
Companies.  “I am confident that his prior experience across key
hospitality verticals will serve as a crucial asset during our new
chapter as well as to successfully position him to help cultivate The
Mayfair's cool factor.”

In addition to his extensive time managing hotels, he also had his foot in the culinary world overseeing some of the most upscale and prestigious restaurants in Los Angeles such as Tower Bar at the Sunset Tower Hotel, Union Restaurant and Bar, and Cafe Melisse.

Kolla holds a Bachelor of Arts in Political Science from the University of California Santa Barbara.

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