Hyatt Appoints Julia Vander Ploeg Senior Vice President, Global Head of Digital
Hyatt Hotels Corporation (NYSE:
H) announced that Hyatt has selected Julia Vander Ploeg as senior
vice president, global head of digital. Vander Ploeg will report to
Mark Vondrasek, global chief commercial officer.
“Julia is a dynamic and reputable leader in the digital space and
will play a critical part in helping re-imagine Hyatt's digital
capabilities and increase the frequency and depth of engagement with our
guests,” Vondrasek said. “Her proven track record of creating
high-quality digital experiences across all touchpoints, particularly
mobile, makes her an ideal fit for the role and will advance our ability
to build meaningful, direct guest relationships.”
As senior vice president and global head of digital, Vander Ploeg
will be responsible for setting digital strategy and enhancing Hyatt's
digital capabilities, managing revenue from digital channels and
ensuring Hyatt continues to advance the guest experience by providing
seamless digital interactions throughout the Hyatt ecosystem.
“I am thrilled to be joining the team at such an important time in
Hyatt's digital evolution,” said Vander Ploeg. “I look forward to
collaborating with my colleagues across the organization to create and
deliver digital experiences throughout the travel journey that enhance
relationships with our guests. By accelerating digital platforms and
channels, we will grow the value of Hyatt brands.”
Most recently, Vander Ploeg served as vice president of digital and business transformation for Volvo where she was responsible for establishing a transformative digital strategy for Volvo Cars. Prior to that, she helped McDonald's implement its first strategic, internal digital function and has also previously held leadership roles at Ticketmaster, United Airlines and the Chicago Tribune. Vander Ploeg earned her bachelor's degree from Michigan State University and holds a master's degree in business administration from the Kellogg School of Management at Northwestern University.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
