Melissa Oliver Joins Marriott Syracuse Downtown as Director of Sales and Marketing
Marriott Syracuse Downtown has named Melissa Oliver as its new director of sales and marketing. A native New Yorker, Oliver brings to her role a decade of leadership experience in the hospitality industry.
“No stranger to objective-driven sales and marketing strategies, Melissa has an impressively successful track record in the industry,” said Todd Plouffe, general manager of Marriott Syracuse Downtown. “Add to that her New York State roots and passion for the region, and she is an ideal match for the Marriott Syracuse Downtown team.”
Oliver most recently served as director of sales and marketing at the Crowne Plaza Syracuse where she effectively oversaw all sales, marketing and social media efforts. While leading a team of sales managers, conference services and administrative staff, she also created special events to drive revenue, acted as a main point of contact for the sales team and hotel ownership, and worked with the general manager to execute top-level projects in the hotel's various departments.
Prior to that, she held the position of general manager at Lake Placid Summit Hotel Resorts & Suites in Lake Placid, New York. Among her many accomplishments there—in addition to improving hotel operations and implementing new quality control standards—Oliver significantly grew average daily rates (ADR) in her first six months and maintained a year-round occupancy rate of 75 percent.
Previously, she served in various sales and operations roles with Courtyard Lake Placid, DelMonte Hotel Group, Holiday Inn Waterloo/Seneca Falls, Holiday Inn Downtown Ithaca and Holiday Inn Syracuse.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
