Sebastien Menesguen Appointed General Manager for Alila Villas Koh Russey in Cambodia

Cambodia, Koh Russey. November 29, 2018

It is with a palpable sense of new opportunity and excitement that Sebastien Menesguen joins Alila Villas Koh Russey, one of the most anticipated resort openings of the year. The thrill of being in a new country and learning from a new team has been the driving force at each step along the way of Sebastien's 18-year-long career.

Sebastien joins Alila Villas Koh Russey from Alila Jakarta, where he was General Manager since August 2016. Since beginning his career in early 2000 with the Accor Group in the United Kingdom, Sebastien has taken up pivotal positions as a hotelier. Demonstrating effective leadership and a self-described “detail-oriented” management style, he proved himself instrumental in opening three properties for Tauzia Hotel Management in Bali and acting as cluster general manager for three of their brands in West Java.

Since 2006, Sebastien has called Indonesia home, where he has continued to pursue his childhood passion for horseback riding while also becoming PADI certified. The move to Koh Russey, located on an enchanting, remote island just twenty minutes off the coast of Cambodia, represents an important shift in his journey as hotelier, one that he has embraced full on. “Basking in the serenity of the surroundings, practicing meditation and yoga on the island, these are the new hobbies I want to pursue. Trading one pursuit for another is the opportunity I've been given. Turning Alila Villas Koh Russey into the best resort in Cambodia in terms of destination and service, that's the reward I want to give back to the team.”

Alila Villas Koh Russey is set to become the heart and lifestyle soul of the new Cambodian Riviera, living by its credo: Luxury is a State of Being. An architectural marvel set amidst a backdrop of tropical forests, powder-sand beaches and the emerald waters of the Gulf of Thailand, the property, with its 50 pavilions and 13 villas, will immerse guests in the absolute height of contemporary comfort. 

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.