Palace Resorts Breaks Ground on Moon Palace Punta Cana

Dominican Republic, Higüey. December 04, 2018

Palace Resorts has officially broken ground on what is set to be the brand's third Moon Palace, located in the Macao area of the Dominican Republic's Eastern region. The groundbreaking ceremony for Moon Palace Punta Cana, took place with the presence of the Dominican Republic's President Danilo Medina; Minister of Tourism, Francisco Javier García, representatives from the government and legislative branches; along with executives from Palace Resorts and VIPs.

The event began with Palace Resorts President and Managing Director Jose Chapur offering words of welcome to those present, followed by Executive Vice President Gibrán Chapur sharing details of the project.

Moon Palace Punta Cana represents an investment that surpasses $600 million and will generate an average of 5,000 local jobs during the construction phase and over 4,000 permanent jobs once occupancy reaches 95 percent. The resort is projected to bring in an additional 250,000 potential new tourists per year.

Moon Palace Punta Cana is part of the expansion plan in place for Palace Resorts, a company with over 30 years' experience in the tourism sector with 11 hotels throughout Mexico and Jamaica. The new resort, located 500 meters inland from the coastline, will have 2,149 rooms spread out over 18 floors in a design that will occupy a mere 6 percent of the development's total terrain.

Seventy percent of the rooms at Moon Palace Punta Cana will have spectacular ocean views for the enjoyment of its guests. The balance will face a spectacular 18-hole golf course designed by world-renowned Australian golfer, Greg Norman. Designed by famed interior designer and renowned architect, Francois Frossard, the resort will feature culinary offerings including 21 restaurants and seven bars. There will also be sports amenities and swimming pools, a spa, a beach club, and a convention center, all designed for guests to enjoy an elite experience.

This concept will allow for sustainable operation not only from an environmental standpoint but from a logistical one as well. The area's natural resources will be preserved—including the mangroves—and will form part of the 4.5 million square meters of protected land owned by Palace Resorts. The project's sustainability also implies the use of renewable energy and water treatment systems that will permit residual use for irrigation purposes. Last but not least, the resort will boost the area's supply chain regarding food production and fishing, as well as the offer of guest tours in the vicinity, which could extend all the way out to the capital city of Santo Domingo.

The concept of luxury all-inclusive is still new to the Dominican Republic and the Moon Palace Punta Cana project is intended to complement the country's existing offering and attract tourists who, until now, hadn't included the destination on their must-visit list.

“Expanding the Moon Palace brand is part of our company's long term growth strategy. The brand's expansion comes after the wildly successful resort, Moon Palace Cancun, the newly opened The Grand at Moon Palace Cancun and Moon Palace Jamaica. The development in the Dominican Republic was a natural fit for the expansion of the brand, given its popularity in the Caribbean”, said Gibran Chapur.

“The country offers lush, tropical and paradisiacal miles of coastline, magnificent resorts and hotels, and a variety of sports, recreation and entertainment options. From delicious gastronomy to a variety of ecotourism adventures in the country's national parks, mountain ranges, rivers and beaches, Dominican Republic is a destination like no other. We're here to add to and contribute to this country's goal of continually increasing the number of visitors that can generate a better income for its inhabitants” said Chapur.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.