The Whitney Hotel Appoints Marina Aslanidou as General Manager

USA, Boston, Massachusetts. April 25, 2019

The Whitney, a new luxury boutique hotel slated to open spring 2019 in Boston's Beacon Hill neighborhood, recently announced the appointment of Marina Aslanidou as the property's general manager. With over 10 years of experience as a hospitality management professional, Marina will oversee the hotel's daily operations upon its opening this spring, helping to establish The Whitney Hotel as a coveted destination for both leisure travelers and Boston locals.

"I am fiercely committed to providing all guests with the best possible experience and I am thrilled to have the opportunity to continue this commitment as a new team member at The Whitney Hotel," said Marina Aslanidou. "I am so excited to bring this property to life within the iconic neighborhood of Beacon Hill and look forward to seeing firsthand all of the hard work that has gone into it come to fruition."

As general manager of The Whitney Hotel, Marina supervises all aspects of operations for numerous departments, including reservations, front office, housekeeping, maintenance, payroll, sales and marketing. Prior to joining The Whitney, she was most recently the director of sales for Grace Hotels North America, planning and implementing sales and marketing campaigns for all Grace Hotels properties. Marina also previously held positions as the general manager at Grace Vanderbilt Hotel in Newport, Rhode Island and reservation manager and assistant hotel manager at Grace Mykonos Hotels.

"We are thrilled to have Marina Aslanidou join The Whitney team as our new general manager," said Jim Biggar, Executive Vice President of Hersha Hospitality Management. "Marina's deep appreciation and commitment to providing an elevated level of personal service will exceed the expectations of our guests and bring The Whitney Hotel to new heights in its first year and beyond."

Marina graduated from The Foundation College in Athens, Greece where she specialized in economics and management, then moved on to The University of Sussex in Brighton, UK where she studied computer science. Throughout her career, Marina has a proven track record of building brand viability, growing revenue and leading domestic and international operations.

The Whitney is a new 65-room luxury boutique hotel in Boston's historic Beacon Hill. The property is revitalizing and expanding an existing hotel to create a new landmark at the corner of Charles Street and Cambridge Street and will be home to Peregrine, a restaurant created from the famed Juliet restaurant team.

Media contact:


T: 808-344-8385
E: editor@hotelexecutive.com

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.