Choice Hotels Welcomes Michelle Masters as Regional Vice President of Franchise Services, Northeast Region
Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, announced Michelle Masters has joined the company as regional vice president of franchise services, Northeast region. In the role, Masters will lead the company's area directors, a field-based team of franchise operations business consultants, to help drive system-wide hotel performance and owner satisfaction throughout the Northeast United States.
"Franchisee success and profitability is the cornerstone of our proven business model, and as one of the few hotel companies to still provide on-the-ground guidance and support to owners, recruiting top industry talent to our team is something we take pride in," said Curtis Osekowsky, vice president of franchise services, Choice Hotels. "Michelle is a demonstrated leader with a breadth of industry knowledge and experience, making her the ideal person to amplify our Northeast field operations.
Masters brings more than 20 years of experience in operations and management to Choice's franchise services team. Prior to joining Choice, Masters served as a regional vice president of franchise operations for Radisson Hotel Group, where she developed and implemented strategies to help the company's hotel owners streamline operations, optimize profitability, and increase customer loyalty. Earlier in her career, Masters held various leadership positions related to hotel operations, compliance and sales.
Masters is a Certified Hotel Administrator and was recognized as one of Hotel Management's Top 30 Influential Women in Hospitality in 2018.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
