Travelodge Hotels Asia Expands in Seoul With Opening of Travelodge Myeongdong

Singapore, Singapore City. August 07, 2019

Travelodge Hotels Asia continues its rapid growth with the opening of Travelodge Myeongdong Euljiro in the heart of Seoul's tourism district. This is the Group's second hotel in Seoul, bringing the Travelodge hotels portfolio to ten in two years.

Like all Travelodge hotels in Asia, Travelodge Myeongdong Euljiro is located at the centre of action - in this case, in close proximity to some of the city's most popular tourist attractions - and promises a value-for-quality, no-fuss experience that delivers everything the independent savvy traveller needs.

This select service hotel offers 224 rooms in three categories - Standard Twin, Superior Twin and Superior Double. Other amenities include The Lodge Restaurant, which guests can use as an all-day social and working space, 24-hour fitness centre and self-service laundromat. High- speed complimentary internet, locally-inspired touches within the hotel as well as genuine, friendly service completes the experience.

Nearby attractions include the Myeongdong Shopping Street, the Gyeongbokgung Palace, the Myeongdong Cathedral, the Gwangjang Market, the Cheongyecheon Stream and the N Seoul Tower. Other than the N Seoul Tower, which is only ten minutes by car, the other five attractions are all within ten minutes' walk from the hotel, allowing guests access to awe-inspiring history, scenic sights and mouth-watering local street food with ease.

"We are delighted to open our second property in Seoul in just six months, which is strong market validation for what we have to offer - a great product in an unbeatable location, enabling our guests the ease and convenience to explore the city while providing the assurance of a high- quality stay experience," says Marcus Aw, Managing Director of Travelodge Hotels Asia. "As domestic demand increases along with the continued attraction of Seoul for international leisure travellers, this will continue to be a priority market for us as we accelerate our growth in Asia."

Travelodge Hotels Asia is the fastest growing regional hotel company, with ten hotels opened in two years across seven cities in Asia, including Bangkok, Batam, Hong Kong, Kuala Lumpur, Pattaya, Penang and Seoul. The company aims to grow to 100 hotels by 2030, capturing the mid-scale select service segment in capital cities and key destinations in Asia.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.