Obie Hospitality Names David Parker Director of Revenue

USA, Eugene, Oregon. August 08, 2019

David Parker has been named director of revenue for Obie Hospitality, a new role for the growing Eugene, Oregon-based company which recently broke ground on the third property in its expanding portfolio of very special boutique hotels in Western United States communities. Obie Hospitality currently manages Inn at 500 Capitol in Boise, Idaho, as well as Inn at the 5th and the 5th Street Public Market in Eugene.

As director of revenue, Parker is responsible for pricing and inventory management decisions to maximize revenue and market share for multiple properties across Obie Hospitality's platforms, including preparing for the opening of The Gordon Hotel in late 2020.

"We're thrilled to welcome David as the third full-time employee in the company's growing roster of professionals who are all devoted to developing and managing very special properties," said Obie Hospitality Managing Director Curt Asmussen. "He brings a wealth of experience in revenue management and has a deep understanding of the Pacific Northwest and our guests' expectations of relaxed luxury."

Prior to joining Obie Hospitality, Parker spent 18 years as director of revenue at the 1,000+ room Sheraton Grand Seattle, where he was also a Six Sigma Green Belt™ and a brand trainer. He has more than 35 years of experience in the hospitality industry, including working as the director of rooms before transitioning into revenue management. Parker also spent six years in the military and was educated in England.

Obie hotels are carefully designed with details to bring the comforts of home to a hotel experience but with the destination truly highlighted and local lens sharpened - helping to connect guests to what makes the city/area unique in surprising and meaningful ways. The hotels feature details such as sculptures, murals, paintings, and other works created by local artists; ample outdoor space, with a series of open-air terraces and balconies; and thoughtfully executed "themed rooms" that speak to the hotel's location and culture, providing a strong sense of place. Amenities like a complimentary glass of local wine or beer at check-in, as well as complimentary shuttle service, help earn the properties consistently high marks for service.

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.