Dream Hotel Group Partners With 18Main to Bring Dream Hotels Brand to Downtown Memphis

USA, New York City, New York. August 08, 2019

Renowned hotel and brand management company Dream Hotel Group today announced plans to bring its Dream Hotels brand to Downtown Memphis, set to open in 2022. In partnership with Memphis real estate developer 18Main, the group is proud to introduce a new boutique hotel that both reinvents the traditional hotel experience and celebrates the city's rich history, dynamic food and entertainment scene, and growing demand for innovation.

Representing a major milestone for the hospitality brand, Dream Memphis will mark the second Dream Hotels location in Tennessee, following the highly anticipated opening of Dream Nashville earlier this year. The boutique hotel will feature 178 guestrooms and four highly activated dining and nightlife venues, including a signature restaurant, lobby lounge, coffee shop and rooftop bar with indoor and outdoor event space.

"Memphis has seen a host of intriguing developments in the past few years, and we're excited to be a part of the momentum," said Dream Hotel Group CEO Jay Stein. "We're confident that our guests will enjoy many memorable moments at Dream Memphis while discovering all that the city has to offer. It's the perfect location for the Dream Hotels brand, furthering our strategic growth and expansion into historic city centers across the United States and worldwide."

"I talk all the time about our development strategy of building up and not out," said City of Memphis Mayor Jim Strickland. "Having a global brand like Dream Hotel Group come Downtown and transform a historic space into a vibrant, new hotel fits in perfectly with that vision. I'm happy to welcome them to Memphis and look forward to experiencing the progress and finished product."

Situated in the heart of Downtown Memphis at the corner of Main Street and Gayoso Avenue along the history trolley line, the building's original Art Moderne façade will remain, boasting stylistic details such as rounded corners, glass-block windows and an overall monolithic appearance with applied decorative motifs. The development team is committed to upholding the unique and iconic design queues that make the existing structure so profound, including a high-impact local art collection that will grace the double-height lobby and welcome hotel guests and visitors alike to experience Dream Hotels' renowned hospitality.

"We are thrilled to partner with Dream Hotel Group to welcome their iconic Dream Hotels brand to Memphis. Dream represents a vibrancy and sophisticated experience that we're confident will become a focal point of the neighborhood and city as a whole," said Tom Intrator, 18Main principal. "Through this partnership, we at 18Main are standing by our commitment to simultaneously honor the past while redefining the currency and capacity of Downtown Memphis."

Memphis is known for its authentic sounds from Sun Studio to Stax Records, permeating through the streets of the world-famous entertainment destination, Beale Street, known for its galleries, bars and restaurants and rich musical roots in the blues celebrating music legends Johnny Cash, B.B. King and Elvis Presley. Dream Memphis is situated just steps from Beale Street, as well as the FedEx Forum, home of world-class concerts and events, the NBA Memphis Grizzlies and NCAA Memphis Tigers. The corporate landscape of Dream Hotel's future corridor includes world headquarters of ServiceMaster, AutoZone, Indigo Ag, and soon FedEx Logistics.

"We are excited by 18Main's continued investment in the Downtown core. Their commitment to revitalization and reuse aligns well with the Downtown Memphis Commission's vision," said Jennifer Oswalt, Downtown Memphis Commission President & CEO. "This is a key site on Main Street and near the entertainment district, and we believe the reimagining of this beautiful building into a boutique hotel would create additional 24/7 vibrancy, which is always welcome Downtown."

"Our development plans for and partnerships with esteemed brands like Dream Hotel Group would not be feasible without financial support from the Downtown Memphis Commission, whose ever-growing leadership in activating and developing the spaces and communities of Downtown Memphis is critical to our work as developers," added Intrator.

"We are honored to be working with 18Main on this truly unique and exciting project," said Jeff Donnelly, Vice President of Development, Dream Hotel Group. "Dream Memphis is a reflection of our commitment to deliver leading lifestyle hotels in storied communities that aim to serve as a cultural and entertainment hub for the neighborhood and visitors alike. By partnering with 18Main, who shares our passion and vested interest in the ultimate success of the community, Dream Memphis will be a special addition to the continued renaissance and growth of the city."

With the Mississippi River as its backdrop, Memphis is famous for the influential blues and soulful rock ‘n' roll music that has its origins steeped in southwest Tennessee. Dream Memphis is close to popular attractions that include Sun Studio, Elvis Presley's Graceland mansion, the Rock ‘n' Soul Museum, Blues Hall of Fame and Stax Museum of American Soul Music. The important National Civil Rights Museum, Memphis Botanical Garden, Memphis Zoo and well-known Brooks Museum round out the many things to do and see in Memphis.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.