MJH Attracting Millennials With Renovation of Its Comfort Suites in North Carolina

USA, Danbury, Connecticut. August 08, 2019

Since renovating its Comfort Suites in Gastonia, North Carolina, in February, hotel manager Meyer Jabara Hotels (MJH) is seeing a steady flow of new travelers booking rooms and writing positive guest reviews, many saying they will return on their next visit and also recommend this property to others. Located at 1874 Remount Rd., the all-suite hotel has refreshed its public spaces, guestrooms and guest baths, and installed new technologies that are keeping travelers connected.

"Once guests walk through our doors, they will forget any preconceptions of Comfort Suites," said General Manager Patrick Jolly. "This hotel is modern. It's sleek. Our new design gives off a mid-century modern vibe that is so popular with today's Millennials because it's attractive, versatile and it has staying power. From the lobby to the rooms, there are clean lines and fresh pops of color that appeal to everyone, from seniors and families on vacation to corporate business travelers looking for a comfortable room. Women just love our large, well-lit guest baths, and guests of all ages are wowed by our high-speed Internet. Everyone who stays with us has nothing but positive comments. Our guest satisfaction scores are soaring and guests' ‘likelihood to return' and ‘likelihood to recommend' rankings are higher than ever before. You honestly have to come see it to believe it."

To ensure that guests can stay connected while on the road, MJH added five times more bandwidth and 10 times more data throughput to its guest Internet offering. The company also equipped nightstands and room desks with a total of six USB ports and five 120v electric outlets to charge multiple mobile devices simultaneously. In the Fall, the Comfort Suites Gastonia will embark on Phase II of its renovation, which will include adding new vinyl wallcovering, lighting and carpeting to room corridors and all in-room TVs will be upgraded from 32-inch to 40-inch models.

"It's truly a time of change for the Comfort Suites brand," said Justin Jabara, MJH VP of Business Development and Acquisitions. "There's a renaissance that blends the warm and welcoming heritage of the Comfort brand's past with a refreshed, modern look and feel that is quickly catching the eye of all travelers - especially Millennials.

"These property enhancements were exactly what was needed to breathe new life into this interstate hotel," he said. "It's refreshing to see that Comfort Suites Gastonia is not just a place to stay for weary road warriors. Corporate travelers and discerning Millennials who are looking for experiential travel are seeking out this hotel, and they are returning again and again. We couldn't be more pleased with this property's performance and its commitment to delivering a one-of-a-kind guest experience."

The Comfort Suites Gastonia is located near several attractions, including the Daniel Stowe Botanical Garden, Charlotte-Douglas International Airport, the Discovery Place museum, U.S. National Whitewater Center, Carowinds theme park, Crowder's Mountain State Park, Schiele Museum of Natural History and the NASCAR Hall of Fame. Guests can enjoy complimentary WiFi and FREE hot breakfast daily. The hotel boasts meeting space, a fitness center, business center and seasonal outdoor pool. Guests can also earn rewards like free nights and gift cards if they are a member of the Choice Privileges® program.

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Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.