MJH Attracting Millennials With Renovation of Its Comfort Suites in North Carolina

USA, Danbury, Connecticut. August 08, 2019

Since renovating its Comfort Suites in Gastonia, North Carolina, in February, hotel manager Meyer Jabara Hotels (MJH) is seeing a steady flow of new travelers booking rooms and writing positive guest reviews, many saying they will return on their next visit and also recommend this property to others. Located at 1874 Remount Rd., the all-suite hotel has refreshed its public spaces, guestrooms and guest baths, and installed new technologies that are keeping travelers connected.

"Once guests walk through our doors, they will forget any preconceptions of Comfort Suites," said General Manager Patrick Jolly. "This hotel is modern. It's sleek. Our new design gives off a mid-century modern vibe that is so popular with today's Millennials because it's attractive, versatile and it has staying power. From the lobby to the rooms, there are clean lines and fresh pops of color that appeal to everyone, from seniors and families on vacation to corporate business travelers looking for a comfortable room. Women just love our large, well-lit guest baths, and guests of all ages are wowed by our high-speed Internet. Everyone who stays with us has nothing but positive comments. Our guest satisfaction scores are soaring and guests' ‘likelihood to return' and ‘likelihood to recommend' rankings are higher than ever before. You honestly have to come see it to believe it."

To ensure that guests can stay connected while on the road, MJH added five times more bandwidth and 10 times more data throughput to its guest Internet offering. The company also equipped nightstands and room desks with a total of six USB ports and five 120v electric outlets to charge multiple mobile devices simultaneously. In the Fall, the Comfort Suites Gastonia will embark on Phase II of its renovation, which will include adding new vinyl wallcovering, lighting and carpeting to room corridors and all in-room TVs will be upgraded from 32-inch to 40-inch models.

"It's truly a time of change for the Comfort Suites brand," said Justin Jabara, MJH VP of Business Development and Acquisitions. "There's a renaissance that blends the warm and welcoming heritage of the Comfort brand's past with a refreshed, modern look and feel that is quickly catching the eye of all travelers - especially Millennials.

"These property enhancements were exactly what was needed to breathe new life into this interstate hotel," he said. "It's refreshing to see that Comfort Suites Gastonia is not just a place to stay for weary road warriors. Corporate travelers and discerning Millennials who are looking for experiential travel are seeking out this hotel, and they are returning again and again. We couldn't be more pleased with this property's performance and its commitment to delivering a one-of-a-kind guest experience."

The Comfort Suites Gastonia is located near several attractions, including the Daniel Stowe Botanical Garden, Charlotte-Douglas International Airport, the Discovery Place museum, U.S. National Whitewater Center, Carowinds theme park, Crowder's Mountain State Park, Schiele Museum of Natural History and the NASCAR Hall of Fame. Guests can enjoy complimentary WiFi and FREE hot breakfast daily. The hotel boasts meeting space, a fitness center, business center and seasonal outdoor pool. Guests can also earn rewards like free nights and gift cards if they are a member of the Choice Privileges® program.

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Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.