Valor Hospitality Group Appoints Leadership Team for Soon-to-Open Hotel Indigo Williamsburg Brooklyn

USA, New York City, New York. August 12, 2019

Hotel Indigo® Williamsburg Brooklyn, an upscale 187-room Valor Hospitality Partners and InterContinental Hotel Group hotel, announced today the appointment of Tracey Rucks as General Manager and Ryan Ocker as Director of Sales & Marketing. Both will play integral roles in the opening of the new boutique hotel, slated to open in July 2019 in the heart of Williamsburg, Brooklyn.

As General Manager of Hotel Indigo Williamsburg Brooklyn, Tracey Rucks is responsible for day-to-day hotel operations, guest relations and business and team development. A seasoned and award-winning hospitality leader, Rucks brings over two decades of hospitality management experience to the property. Rucks has been recognized with notable industry accolades including Outstanding General Manager of the Year, Outstanding on Marriott brand Quality Assurance and Best Guest Satisfaction Score.

Prior to joining Hotel Indigo Williamsburg Brooklyn, Rucks spent 13 years overseeing properties for InterContinental Hotels Groups, Hilton Hotels and Marriott Hotels, most recently at the Fairfield Inn & Suites Manhattan Central Park and the Holiday Inn Times Square. Prior to that, Rucks served as the General Manager at Fairfield Inn 5th Avenue and the Hilton Garden Inn in Edison, New Jersey.

Rucks is a certified General Manager for IHG, Hilton and Marriott Properties, holds the New York City Fire Safety Director Certification and is a member of Professional Women's Business Association. She holds a Bachelor of Science degree in Economics from Smith College.

An enthusiastic and high-energy hotelier, Ryan Ocker brings over a decade of hospitality management experience to his new role as Director of Sales and Marketing of Hotel Indigo Williamsburg Brooklyn. Ocker's results-driven approach focuses on maximizing revenue, establishing corporate accounts, strategizing and implementing optimal marketing and PR initiatives, and leading the team in revenue management.

Prior to joining Hotel Indigo Williamsburg Brooklyn, Ocker spent time in various on-property and regional senior sales positions, most recently as Managing Director at SMART Hotel Consulting and as Director of Sales at Hilton Brooklyn New York. Ryan's past hotels include Sheraton Brooklyn, NU Hotel and HGI-Tribeca. Ocker‘s talents have taken him into 10 different markets across the U.S. and Italy. He has been involved in projects with six different branded hotels within the Hilton, IHG and Starwood families and has held roles at independent, boutique and luxury hotels.

"We are fortunate to welcome two highly-seasoned hospitality industry professionals to our newest property in Williamsburg," said Wade Bryant, Director of Sales and Marketing of Valor Hospitality Partners. "Ocker's proven track record of growing sales in the market, as well as Ruck's broad base of hotel operations expertise will be great assets as we open doors in one of New York's greatest neighborhoods."

Hotel Indigo Williamsburg Brooklyn will be located at 500 Metropolitan Avenue, Brooklyn, New York 11211, steps away from the neighborhood's best nightlife, chic boutiques, award-winning restaurants, and a buzzing art scene. Programming will cater to both leisure and business travelers and will reflect the culture of the vibrant Williamsburg neighborhood.

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.