Two Sister Bosses to Develop Ambiente, A Landscape Hotel in Sedona, Arizona

USA, Sedona, Arizona. August 29, 2019

Travelers from around the world will have a new reason to visit the soaring, majestic red rocks of Sedona, Ariz. when Ambiente, A Landscape Hotel opens in late 2020 as the first of its kind in North America.

Developed, owned and managed by Two Sister Bosses, a Sedona family-owned and -operated company, Ambiente is uniquely designed to blend in with the surrounding geological wonderland and gives guests the opportunity to experience and embrace the natural beauty that surrounds them in what USA Today named among the "Most Beautiful Places in America".

Ambiente is comprised of 40 cubed-shaped, guest Atriums that are elevated above the ground by steel piers and constructed using floor-to-ceiling, bronze-tinted glass and matte-charcoal and rusted metal. At dusk, the tinted glass reflects the nature around it creating stunning, mirrored silhouettes. The Atriums' sleek and contemporary design embodies elegant minimalism and the utmost in luxurious accommodations.

Similar to the handful of landscape hotels that exist around the world, Ambiente is being built with a deep respect for the environment with a focus on sustainable methods and organic, modern architecture that complements the surrounding topography and minimizes the impact on the land.

"It has been our longtime dream to create a truly exciting and unique experience that is in harmony with the rare beauty of Sedona, our hometown where our family has done business for close to 35 years," said Jennifer May, co-founder of Two Sister Bosses, which she operates with her sister Colleen Tebrake. "Along with the direction and help of our father, Mike Stevenson who developed the property for Mariposa Latin Inspired Grill, we have meticulously designed every element of the hotel with the sophisticated traveler in mind, while also remaining determined to set a benchmark for sustainable tourism. We look forward to sharing more details very soon."

Designed by award-winning, Scottsdale-based ASUL Architects, Ambiente will be constructed around the natural vegetation and topography, requiring less cut and fill, which better meets today's expectations of being responsible land stewards. The pier-method to building Ambiente's Atriums basically eliminates the need to grade the land. During construction, this pier technique allows each Atrium to be rotated and individually hand-placed at very specific angles to fit, as best as possible, within the existing trees and flora, thereby maximizing the views. Krizan Associates Inc. has been retained to manage the landscape architecture.

Overlooking arguably the most striking, 360-degree view in all of Sedona and the protected preserve of Coconino National Forest, Ambiente sits on three acres of pristine, untouched rugged landscape along 89A, just west of Mariposa Latin Inspired Grill.

Ambiente is in line with Sedona's new commitment to provide sustainable destinations for tourists that are harmonious with the environment around them. The hotel aims to be the city's leading example of sustainable tourism and innovative hotel design that promotes long-term vibrancy within the community.

A "landscape hotel" is loosely defined as a type of accommodation designed to blend in with the surrounding environment and built with a deep respect for the land around it using sustainable and innovative practices. Among the first in the world are Vivood Landscape Hotel in Spain, Juvet Landscape Hotel in Norway and Sacromonte Landscape Hotel in Uruguay. Ambiente will be the first landscape hotel in North America.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.