Sunrise Hospitality Opens TownePlace Suites by Marriott Danville in Illinois

USA, Danville, Illinois. September 02, 2019

Marriott International's TownePlace Suites by Marriott Danville is scheduled to open for business this Thursday. August 15, 2019. Built for travelers looking for a simple and friendly place where they can settle-in, keep their routine, and easily connect to the Danville area. The new hotel located at 330 Eastgate Drive, will operate as a Marriott franchise, owned and managed by Sunrise Hospitality, Inc. of Fremont, Ohio.

"We are excited to introduce the TownePlace Suites brand to the Danville area," said Diane Mayer, vice president and global brand manager, TownePlace Suites. "At TownePlace Suites, we get it. We want to go above and beyond to do everything we can to make our guests feel comfortable. We encourage our guests to be real, and help them to do so by providing a seamless residential atmosphere with a friendly staff who genuinely care about our guests. That is what our brand is all about, and this property is a great example of that."

All service team members are thoroughly trained on local knowledge and look forward to connecting guests to the local area. Our floor-to-ceiling TowneMap® also helps guests instantly acclimate themselves to Danville by featuring great places to eat, play and live (explore). The TownePlace Suites Danville is located just five minutes from downtown and offers guests convenient access to Kickapoo State Park, Turtle Run Golf Club and David S. Palmer Arena.

Ideal for travelers who need accommodations for longer stays, this new property offers studio and one-bedroom suites with fully equipped kitchens, as well as separate living/working and sleeping areas. Guests can work and relax on their own terms in modern suites that feature full kitchens with stainless steel appliances and granite countertops, adjustable work spaces with built-in shelves and lighting, a large flat screen television, as well as luxurious new bedding. Most rooms also feature the Home Office™ Suite, designed to provide guests with plenty of storage and flexible space to spread out and make it their own.

The TownePlace Suites Danville allows guests to maintain a healthy lifestyle with an array of food options. While on property, guests can create their own complimentary hot breakfast every morning in the lobby area and can fire up their stay by grilling up dinner on the outdoor Weber grills. The 24-hour In a Pinch® market and On Us® coffee service offer guests the chance to get their snack and caffeine on whenever they feel the need.

TownePlace Suites helps its guests stay organized on the road with the help of its partner, The Container Store. While staying at the hotel, travelers can unpack their suitcase in a custom elfa® closet. From drawers to shelves to smart hanging space, you'll find everything you need to make you feel right at home. Other hotel amenities include an indoor swimming pool, a fitness center open 24 hours per day, an outdoor patio with a fire pit, a meeting room, laundry facilities, complimentary Wi-Fi throughout the hotel and on-site business services, including copying, faxing and printing. As a brand, TownePlace Suites recognizes that families may include more than just humans, which is why the TownePlace Suites Danville is pet-friendly (fees may apply).

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.