Sheraton Phoenix Downtown Appoints Jon Erickson as Director of Sales and Marketing

USA, Phoenix, Arizona. September 09, 2019

Sheraton Phoenix Downtown, the "jewel box" that will soon be featuring the new vision of the reinvented Sheraton brand experience, is pleased to announce the hire of Jon Erickson as Director of Sales and Marketing. A hospitality maven, Jon has an illustrious record in the industry, and expertise in group pace growth and revenue generation.

Before diving into the world of sales, Jon spent nearly eight years immersed in hotel operations. He took on the role of sales manager at The Westin Fort Lauderdale in Florida where he made a splash becoming the first corporate sales manager to book over one million in group rooms. Jon continued to bolster his resume in the Southeast as regional sales manager of Boca Raton Resort & Club in Florida, sales manager of The Westin & Sheraton Grand Bahama Island in the Bahamas, and then director of sales of Sheraton Suites Fort Lauderdale Plantation in Florida.

In all three roles, he exceeded goals and expectations year over year.

In 2011, Jon moved to Arizona to be Director of Sales & Marketing at the Renaissance Phoenix Downtown Hotel, and after leaving in 2018 for Atlanta's Westin Peachtree Plaza, he is back in the Valley of the Sun to lead sales and marketing for Arizona's largest hotel - Sheraton Phoenix Downtown.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.