InterContinental Stephen F. Austin Hotel Names Nicholas Hines as Director of Food and Beverage

USA, Austin, Texas. September 10, 2019

The InterContinental Stephen F. Austin Hotel in downtown Austin has announced the hiring of Nicholas Hines as director of food and beverage for the property. Hines brings over nine years of industry experience to the role, where he will provide strategic leadership and oversee the operation of the hotel's food and beverage outlets as well as its events and catering services.

Prior to this appointment, Hines served as the general manager of Southern Art and Bourbon Bar at the InterContinental Buckhead Atlanta since December 2017. There he was responsible for overseeing the hotel restaurant's food and beverage program, including supervising all food service personnel, managing cost and requisition, and controlling food quality and presentation. Previously, Hines held the positions of food and beverage manager at Marriott International in Bethesda, MD, general manager of clubs at Levy Restaurants D.C., and food and beverage manager at The Ritz-Carlton in Washington D.C.

"We are thrilled to welcome Nicholas Hines to our InterContinental team here in Austin," said Steve Juscen, general manager at InterContinental Stephen F. Austin Hotel. "We're confident that his invaluable expertise will reinvigorate the hotel's culinary offerings and elevate the overall guest experience. His enthusiasm and hard work will lead the team at the InterContinental Stephen F. Austin Hotel to the top of the food and beverage market in Austin."

Hines, who is originally from Jamaica, moved to Atlanta in 2015 to attend Tuskegee University where he graduated from the Brimmer School of Business. Now in Austin, Hines is eager to see where he can lead the team and make the most of his position at such a prominent, iconic hotel.

Located in the heart of downtown Austin, the InterContinental Stephen F. Austin Hotel has remained one of the leading hotel properties in the area. Stephen F.'s Bar & Terrace has one of the best patios in town, complete with refreshing cocktails, delicious local bites, and the most incredible view of Congress Avenue, the State Capitol, and the historic Paramount Theatre.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.