Roberto Simone Apointed New General Manager of Villa Rosa Kempinski & Olare Mara Kempinski in Kenya

Kenya, Nairobi. September 10, 2019

Kempinski Hotels is pleased to announce the appointment of a well-rounded luxury hospitality professional, Roberto Simone, as the new General Manager in charge of the luxury city hotel, Villa Rosa Kempinski and the high-end tented camp in Masai Mara, Olare Mara Kempinski.

An Italian native, Roberto Simone brings onboard a wealth of experience honed working for some of the world's leading luxury hospitality brands such as JW Marriott, Anantara Hotels & Resorts and Silversea Six Star Cruise Line, among many others. Since 2017, Roberto occupied the role of Chief Operating Officer with the Tonino Lamborghini Hotels & Resorts, based in Shanghai, where he successfully managed three operating hotels, five pre-openings and eight properties in the development pipeline.

The 53-year-old globetrotter whose passion is analyzing figures and wealth management has worked in Asia, Europe North America and Africa. He holds a Global MBA in Finance from Durham University Business School, UK, with concentration in Corporate Finance and Investment Analysis as well as certifications in Hotel Real Estate, Asset Management and Investment Analysis from renowned institutions such as Cornell University, NYU Business School and Wharton Business School.

"Taking into consideration Roberto's extensive experience in hospitality management and prior exposure in Africa, we are confident that he will successfully lead the team at the Villa Rosa Kempinski Nairobi and Olare Mara Kempinski Masai Mara," said Henk Meyknecht, Chief Operating Officer, Middle East & Africa Kempinski Hotels on the new appointment. Roberto, an avid reader of financial literature and reports, and whose hobbies are travelling, and fine dining said on his appointment: "What an honour to be in Kenya and in charge of this stunning hotel as well as our equally luxury camp in Masai Mara. I promise to continue offering our guests bespoke experiences as expected of a Kempinski brand.

As all hotels of the luxurious European hotel group Villa Rosa Kempinski and Olare Mara Kempinski are members of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands and offers various benefits to members through the Kempinski Discovery Loyalty Program.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.