Hilton Adelaide Appoints Brent Assam as New Executive Chef

Australia, Adelaide, South Australia. September 11, 2019

Hilton Adelaide has welcomed back Brent Assam to lead the team as Executive Chef following time spent working on the Islands of Fiji.

Following time working in Africa, Perth, Fiji and Hilton Adelaide where he was Executive Sous Chef from 2013 until 2015, Brent said the time is right to return back to Adelaide.

Born and bred in Durban, South Africa, the outdoors have shaped Brent's outlook to appreciate the smaller things in life. He is inspired by the abundant and diverse resources offered by South Australia's local landscape (ocean, garden, farmlands) and its rich food history and heritage.

"My food incorporates innovative cooking and preparation methods, plated with attention to detail and inspiring levels of artistry - I'm constantly experimenting with new flavours and ideas, stretching the boundaries, and I am looking forward to elevating the hotel's dining experience."

With a background in five-star hotels and resorts, Brent describes his food as clean, honest and sophisticated, as he balances his natural flair with being on trend to create food that is appealing to all senses.

Brent will oversee a team of 30 chefs and seven kitchens, including the hotel's signature restaurant, Coal Cellar + Grill, which is jointly spearheaded by local Chef de Cuisine Julian Nicolas, whose experience includes Magill Estate Restaurant and Peel Street.

The creative duo will continue to champion the Seriously South Australian® brand which is embraced at Coal Cellar + Grill. The latest menu has already seen Brent and Julian's influence, which reflects a sharing-style dining experience.

The share-plates will be offered as either small or large servings and will be committed to the integrity of the ingredients, offering a simple approach and rich flavours. The sharing-style dining complements the core grill menu, with the hero dish continuing to be the Black Angus Tomahawk steak.

"The team and I love finding new foreign flavours and combinations, and it's finding the unknown that excites us. We can't wait to share these discoveries with our guests," said Brent.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.