Highly Anticipated Wayfarer Downtown Los Angeles to Begin Accepting Reservations

USA, Los Angeles, California. October 14, 2019

Pacifica Hotels, the creative team behind the Funk Zone's own Wayfarer Santa Barbara, announced today The Wayfarer Downtown LA is now accepting reservations at www.wayfarerdtla.com for stays beginning December 23, 2019 and beyond. The community-centric, boutique hotel, situated in the heart of the historic Broadway Corridor, is set to open in December. The Wayfarer DTLA will bring 156 private and shared guest rooms and suites, flexible venues, and lively communal areas to Downtown with a passion for neighborhood discovery and connection to the greater Los Angeles communities.

The Wayfarer DTLA will breathe new life into a historic DTLA building, located on the nearly century-old site of the former Ritz Milner Hotel. Pacifica Hotels is modernizing the historic building while celebrating its roots - highlighting the cultural intersection that is Downtown Los Angeles. Eclectic accommodations including 10 thoughtfully designed shared rooms and 146 private rooms each styled for the urban adventurer with standup workstations, app streaming, and rainfall showers will elevate the independent travel experience.

The hotel showcases a variety of interactive gathering spots. The Gaslighter Social Club with its own tap wall to the heart of the hotel - The Kitchen-fully equipped for guest use to the Rooftop, perched 12 stories above DTLA; to Lilly Rose-the underground parlor bar that embraces the bizarre and the beautiful; were all specifically created to foster connection, discovery, and community.

"Downtown LA is having a moment - it's booming with new hotels, art studios, fashion showrooms, restaurants and bars, and we're so excited to be a part of the revitalization of one of the most unique and vibrant parts of the city with the opening of The Wayfarer," said Matt Marquis, CEO, Pacifica Hotels. "We want guests staying at The Wayfarer to have the opportunity to go beyond L.A.'s surface. Our hope is that our team's unique approach to engaging with our guests in the pursuit of discovery and experience will embrace, elevate and celebrate the culture that is Downtown Los Angeles."

The Wayfarer DTLA has been masterfully designed with today's traveler in mind. With hotel architect Rockefeller Kempel Architects and The Gettys Group, in collaboration with Pacifica Hotels in-house Design Team, The Wayfarer DTLA will come to life through an open layout with an abundance of communal areas and points of interest. Artists were hand selected for each of the pieces throughout the property to bring diverse and dramatic textures, stories, and points of view to life including work with Dave Lovejoy of The Last Bookstore on our custom LA library installation, Cheyenne Randall known for the Shopped Tattoo series providing visual interest in unexpected locations including guest room art, Mosstika on the striking moss greenery sculptures, and Derek Gores on our front desk collage. To encourage discovery beyond the property walls, coordinates of several Downtown Los Angeles landmarks as well as hidden gems will be placed throughout the property leading guests to undiscovered destinations.

The Wayfarer DTLA will boast a variety of socially-driven and distinctive dining and entertainment experiences on-site including The Gaslighter Social Club - featuring shared seating-perfect for social communion or impromptu business with a beverage in-hand; The Tap Wall - 16 self-pour taps showcasing local brews, wine and kombucha, plus a café serving American bistro fare for breakfast, lunch, and dinner daily with local coffee partner Groundwork supplying the caffeine. The focal point of the property's ground floor is The Kitchen - a fully equipped community-centric cooking and dining experience that allows guests to play chef and host friends by preparing a meal utilizing fresh and responsibly sourced ingredients with a recipe selection curated by The Wayfarer's own culinary team. Guests will order from a seasonal menu of dishes with ingredients pre-portioned and delivered for their custom preparation and enjoyment.

In the evenings, Lilly Rose located in the basement of the hotel will turn into a vibrant hideaway with a spirited atmosphere featuring handcrafted and barrel-aged cocktails complemented by light fare with vintage game machines like Zoltar, and local live entertainment ranging from stand up to performance art and anything in between. For those looking to take in the famed skyline, the Rooftop, an open-air bar located 12 floors up at the apex of The Wayfarer DTLA, will boast a highly eclectic vibe from the design to signature tiki cocktails, sustainable seafood, and street-style fare.

The Wayfarer DTLA is offering a grand opening exclusive offer - Early Access which includes an introductory 25% off guest room rates and a $25 food & beverage credit to be redeemed at any of the all-new on-site venues. This website exclusive offer is subject to availability with promo code GO25.The Wayfarer is located at 813 S Flower St, Los Angeles, CA 90017. For more information on The Wayfarer Downtown LA, and to book a stay, visit www.wayfarerdtla.com.


The Wayfarer DTLA
/ SLIDES

About The Wayfarer DTLA

Media Contact:

Ally Brayton
Publicist
J Public Relations
T: 310-722-7066
E: wayfarerdtla@jpublicrelations.com
W: http://www.jpublicrelations.com

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Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.