Lotte Hotel Seattle Appoints Alexander La Motte as Executive Chef

USA, Seattle, Washington. September 08, 2020

Lotte Hotel Seattle announced today the appointment of Alexander La Motte as Executive Chef. With over 15 years of culinary experience, La Motte will oversee the food and beverage operations for Lotte Hotels & Resorts' newest hotel and third property in the United States. Under Chef La Motte's direction, the hotel's cocktail lounge and signature restaurant, Charlotte Restaurant & Lounge, will offer range of contemporary Pacific Northwest cuisine prepared using fresh, local ingredients.

In his new role, Chef La Motte will use his extensive experience to tailor the hotel's culinary program to reflect his signature modern American style, while continuing Lotte's tradition of curating upscale menus that utilize seasonal, local ingredients.

Prior to joining Lotte Hotel Seattle, Chef La Motte served as the executive chef of Hotel Californian, where he helped to create and implement each of the hotel's unique dining concepts exhibited at its restaurants Blackbird and The Goat Tree. Chef La Motte's introduction to the hospitality industry came with his roles as executive chef of the Four Seasons Hotel Westlake Village, and later at the Four Seasons Hotel San Francisco. Previously, Chef La Motte acted as sous chef at the renowned DB Brasserie in Las Vegas where he helped the team achieve a Michelin star rating in both 2007 and 2008.

Chef La Motte began his career as a sous chef for the Orpheum Grand Lobby Restaurant in Madison, Wisconsin, after graduating from the University of Wisconsin-Madison with degrees in Biological Conservation and Environmental Studies. In 2004, Chef La Motte graduated with honors from The Culinary Institute of America.

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Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.