Cambria Hotel Sonoma Wine Country Announces Executive Team

Sonoma County's First Cambria Hotel Appoints MAX Childs as General Manager and Stacey Washburn as Director of Sales & Marketing

USA, Sonoma, California. October 26, 2020

Cambria Hotel Sonoma Wine Country is pleased to announce Max Childs as General Manager and Stacey Washburn as Director of Sales & Marketing, who together oversee Sonoma County's first Cambria Hotel by Choice Hotels, managed by Azul Hospitality Group. Childs is responsible for all aspects of the hotel's operations, while Washburn leads and improves strategies that drive revenue growth. Both are vital in the overall operational success of Cambria Hotel Sonoma which opened this past August 2020.

With more than 30 years of deep-rooted hospitality experience, Childs is a self-starter who is adept at leading hospitality operations, including training and developmental responsibilities, budget planning and utilizing the latest systems to capture revenue and control costs, all while increasing guest satisfaction. Prior to opening Cambria Hotel Sonoma, Childs held General Manager roles at Hotel La Rose in Santa Rosa, CA, and Hampton Inn Petaluma, where he opened an 1892 Silk Mill into a full-service, 75-room Hampton Inn. His longest-running role was at Courtyard by Marriott Santa Rosa where he was promoted from Director of Sales to General Manager. There, he led his team through an ownership change and a multimillion-dollar full property renovation.

Beyond driving strategic growth for Cambria Hotel Sonoma, Childs describes himself as a fun-loving family man. Originally from Pittsburgh, PA, Childs graduated from San Francisco State University with a bachelor's degree in Hotel Management. He now resides in Santa Rosa, CA with his wife and twin daughters.

As Director of Sales & Marketing, Washburn played a key role in the hotel's grand opening this summer, by leading the sales and marketing team and overseeing all revenue and distribution management. After obtaining her Masters of Arts in Marketing Communications from Emerson College, Washburn spent 10 years in various sales and marketing roles with industry-leading organizations such as Marriott International, including Sales Manager, Western Mountain Pacific; Sales Executive, Marin County and Emeryville; and Assistant Manager of Room Operations. She was also Sales Manager at Oxford Inns, Suites & Hotels, where she prospected new business leads and negotiated accounts. While Washburn has lived on both coasts, she has found a true home in Sonoma County, where she currently resides with her husband and beloved cat.

"Both Childs and Washburn bring larger-than-life personalities, unmatched passion and incredible experience that are vital for the success of Cambria Hotel Sonoma Wine Country," said David Wood, co-owner of Cambria Hotel Sonoma Wine Country. "After just a few short months since opening, we have noticed how both of them have gone above and beyond to deliver successful strategies, increase guest satisfaction and put the hotel on the map, both regionally and nationally."

Opened August 2020, Cambria Hotel Sonoma Wine Country is the first full-service Cambria Hotel in Sonoma County and features 135 modern guest rooms; top-rated signature restaurant Sam & Mary's, a heated pool and outdoor patio; and 2,100 square feet of indoor and outdoor meeting space. The hotel is situated in the heart of all that Sonoma County has to offer including nearby destinations like Green Music Center, Rohnert Park, Graton Casino, Sonoma Distilling Company, North Bay Winery Tours and more.

For more information, please visit:

About Cambria Hotel Sonoma Wine Country

Media Contact:

Taylor Engert
T: +1 914-582-7203
E: [email protected]

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