Knowland Introduces GroupAdvantage 2021 to Enable and Empower Hotel Sales Teams Into Recovery

Bringing Together Actionable Meeting Intelligence With Sales and Revenue Management Expertise to Re-Engage Sales Teams

USA, Rosslyn, Virginia. March 22, 2021

Group business continues to be a key driver for profitability in the hospitality industry, especially in this year of unprecedented challenges. To empower hoteliers, Knowland, the leader in AI-powered meetings and events data for hospitality, today announced Knowland GroupAdvantage 2021, a program that brings together the core prospecting and sales training tools needed to help hoteliers win emerging group business.

Meeting intelligence, combined with expert sales training and revenue management knowledge from Knowland and its partners, empowers hotels to accelerate group sales, jump start recovery, and achieve revenue goals in an increasingly competitive year. Knowland GroupAdvantage 2021 is designed, in particular, for hoteliers having to do more with less due to staff and budget restrictions. Core elements of the program include:

  • Meetings and events intelligence platform - Powered by the largest database of historical events, Knowland's enhanced platform enables users to target prospects that match a hotel's specific needs quickly and easily with actionable, immediate results. By leveraging the systems unique insights including account booking history, account preferences, past meeting dates, and more, sales teams become more productive.
  • Sales skills coaching and outreach training - Knowland has partnered with leading hospitality sales partners to deliver more value for its new hotel users. These strategic alliances, including a preferred partnership with hospitality sales experts Master Connection Associates, provide customers with access to sales refresher training and best practices through proven hospitality sales partners.
  • Proactive prospecting strategy and support - Industry experts from Knowland's account management and customer success teams help guide sales prospecting efforts. By leveraging its personalized and consultative approach to proactive selling, hotels can take advantage of this knowledge at a time when they are being forced to do more with less.

Kristi White, vice president product management, Knowland, said: "Over the past year, Knowland has been making big changes. Our enhanced platform provides users with qualified prospects three times faster than before, including actionable results based on their property's unique meeting attributes. Additionally, if they need it, we help them dust off their sales skills with back-to-basics training, so every new sales conversation counts. Simply put, we developed GroupAdvantage 2021 because these new times demand innovative strategies to give the hospitality community a leg up during a highly competitive year."

For more information on Knowland GroupAdvantage 2021, go to the web page: www.knowland.com/groupadvantage /.


About Knowland

Business Contact:

Kim Dearborn
Public Relations Manager
Knowland
T: +1 909-455-4316
E: [email protected]
W: http://www.knowland.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in September 2022...

Hotel Group Meetings: The Great Outdoors


There is some welcome good news in the Hotel Group Meetings sector. There seems to be a resurgence in activity - across all sectors and all sizes - from small board meetings to large in-person groups. However, hotels must remain flexible and proactive, as they seek to provide venues and programs that are productive, comfortable, and safe to all parties. One major development is the expansion of outdoor meeting activities. This trend not only serves to meet regulatory health standards, but it also promotes an environment of well-being. According to a recent study from WorldHealth.net, spending just 29 minutes outdoors can result in a 45% increase in productivity; and 63% of employees reportedly felt invigorated after being in fresh air. Combined with guided physical activities and healthy food and beverage offerings, a sense of wellness and productivity are established. The September Hotel Business Review will report on what some hotels are doing to accommodate the revitalization of group meeting business in their operations.