Hyatt Signs With Metric Ventures for Second Hyatt Regency Hotel in Uzbekistan

USA, Chicago, Illinois. April 26, 2021

Hyatt announced that a Hyatt affiliate has entered a franchise agreement with Metric Ventures LLC (which is owned by Mr. Murari Lal Jalan, Chairman at MJ Developers) for Hyatt Regency Bukhara. Slated to open in 2022, the 223-room hotel will be the second Hyatt Regency hotel in Uzbekistan and marks Hyatt's ambition to further strengthen its brand footprint in Central Asia.

Set to be located on a 6.78 acres (2.75 hectares) site just outside the historic city, Hyatt Regency Bukhara will connect guests seeking inspiring experiences with the mosques, madrasas and remains of old bazaars that the city is renowned for. The hotel is expected to attract international and domestic travelers alike, and with facilities including extensive food and beverage options and with a large event space, it will become a choice venue for weddings and other social events.

"We are thrilled to announce the second Hyatt Regency hotel in Uzbekistan and the first Hyatt branded property outside Tashkent," said Takuya Aoyama, vice president acquisitions and development, Hyatt Hotels. "Bukhara is a special destination for us within Central Asia and highlights our intention to unlock new opportunities for expansion across the region. We would like to build on the momentum of our growth and hope to see Hyatt hotels in other jewels of the country, such as Samarkand and Khiva."

Located on the Silk Road, Bukhara has long served as a center of trade, scholarship, culture and religion. The architectural splendor of Bukhara has earned the Old Town its UNESCO World Heritage status, appealing to guests across the world who are interested in the vast Ark citadel or the elegant Bolo Haouz Mosque. Interesting local attractions include The Ismail Samani Mausoleum and the Kalyan Mosque, both of which will be easily accessible from the hotel.

"We are pleased to be working with Hyatt to open Hyatt Regency Bukhara, which is expected to be the first 5-star hotel in Bukhara," says Mr. Murari Lal Jalan, Chairman at MJ Developers. "We were drawn to the Hyatt Regency brand because of its success in Tashkent and wanted to work with them seeking extension of their services and hospitality to the people and tourists visiting Bukhara."

Hyatt Regency Bukhara will be the fourth Hyatt Regency branded hotel in Central Asia, and is expected to join: Hyatt Regency Tashkent, Hyatt Regency Dushanbe and Hyatt Regency Baku.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in June 2021...

Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.