Garden of the Gods Resort and Club Promotes Denise Perkins to Director of Sales and Marketing

USA, Colorado Springs, Colorado. April 29, 2021

Garden of the Gods Resort and Club has promoted Denise Perkins to Director of Sales and Marketing. Denise has served as Director of Marketing for Garden of the Gods Resort and Club for the past year and a half. During this time, Perkins has contributed to the business growth of the AAA Four-Diamond rated resort and wellness retreat through an array of innovative strategies and forward-thinking tactics.

Throughout her career, Perkins has held numerous positions with prestigious hotels and resorts around the country. Prior to joining Garden of the Gods Resort and Club, Perkins most recently served as director of sales and marketing for Noble House Hotels & Resorts in Napa. Noble House Hotels & Resorts is a series of luxury boutique hotels and exclusive resorts across the U.S.

During her three-year tenure, her efforts included executing and monitoring all strategic initiatives within marketing, events, group sales and more; launching new customer relationship management (CRM) marketing program development and management; re-launching the nationally acclaimed AAA Four-Diamond Napa Valley Wine Train historic dining and winery tour attraction; and more.

Perkins' previous positions also include senior hospitality sales and marketing executive roles at the nationally-acclaimed fitness and wellness destination, Red Mountain Resort and Spa in St. George; the Mandalay Resort Group Las Vegas; and as vice president of marketing and sales at the Downtown Grand Hotel & Casino in Las Vegas. In her free time, she loves adventuring in the outdoors and traveling. She is an avid hiker, snow skier, cyclist, golfer and twice completed the 27-mile Grand Canyon North Rim to South Rim hike.

"It is my great privilege to announce the promotion of Denise Perkins to Director of Sales and Marketing," states James Gibson, CEO and President, Garden of the Gods Resort and Club. "Denise has been instrumental in developing new initiatives to drive awareness to the resort as a renowned hospitality and wellness destination, and I have the utmost confidence in her abilities and leadership to continue to deliver meaningful milestones for our business and the guest experience."

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Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.