Marriott Cancun Collection Appoints Glaucia Canil as Director of Sales and Marketing

USA, Bethesda, Maryland. August 02, 2021

The Marriott Cancun Collection, which comprises the alluring JW Marriott Cancun Resort & Spa and Marriott Cancun Resort, appoints Glaucia Canil to serve as Director of Sales and Marketing for its sprawling beachfront complex. In her new role, Canil will be responsible for leading the resorts' sales and marketing efforts, developing strategies for revenue growth, and working with marketing and public relations to ensure consistent media messaging and social communication strategy, during this bright new era in hospitality.

A longtime member of Marriott's family of distinguished brands, Canil's appointment brings her career full circle, having started as a concierge at JW Marriott Cancun Resort & Spa's exclusive and sophisticated lounge, Club 91. After three years, she took her hospitality and business-forward approach to her home country of Brazil, where she was appointed Sales Executive at the Renaissance Sao Paulo. Throughout her years there, Canil held various sales positions while achieving stellar results and prestigious accolades including the President's Circle and Chairman's Circle awards.

It wasn't long before Cancun's unmistakable bright blue beaches called Canil back, accepting a Sales Manager position with the Marriott Cancun Collection in 2016. Her commitment to the success of her team and the resorts, her tenacity, as well as her strong leadership skills, earned her the recent promotion to Director of Sales and Marketing for the award-winning sister resorts.

"It was my great pleasure to promote Glaucia to Director of Sales and Marketing for the Marriott Cancun Collection, an achievement she earned based on her great results, relentless commitment to the success of her team and the hotels, warm and hospitable disposition, and enthusiastic personality. We wish her the greatest success in her new role and look forward to her continued growth with Marriott," said Christopher Calabrese, Vice President and General Manager of The Marriott Cancun Collection.

"As we leave behind the challenges of the last year and embrace the opportunities ahead, this is an exciting and most fulfilling time to step into this role," said Canil. "Together with my Marriott Cancun Collection colleagues, we will continue our work as a family to further position our beloved resorts as a pioneering, ever-evolving, authentic and dynamic experience in our area," said Canil.

Ever in pursuit to raise the bar on the Cancun vacation experience, the Marriott Cancun Resort recently unveiled a renovation of its open-air lobby, which offers magnificent views of the palm-lined grounds and turquoise waters of the Mexican Caribbean beyond. The redesigned lobby bar, The GreatRoom, features indigo and starry domed ceilings designed to mimic the constellations, and houses an impressive collection of distinguished Mexican whiskeys and mezcals - an excellent venue to toast to the return of travel. The resort is also launching a Mezcal Lab, an intimate monthly dinner for a maximum of 20 guests held at the boho beachfront venue, SacBé, featuring a mezcalero and chef who will lead a four-course mezcal and food pairing.

Later this year, Marriott Cancun Resort will debut a Polynesian dining concept, Hana. A play on the Hawaiian word for family, Hana will feature contemporary furniture, lush wall planters, and Polynesian-inspired images that are intended to transport guests to one of the most exotic corners of the world, along with thoughtful menus. Steps away, the JW Marriott Cancun continues to offer unparalleled offerings and amenities inspired by the magic and authenticity of Mexico, including its 150 Margaritas Menu and expansive Mayan-inspired spa, which offers treatments rooted in Mayan culture and history.

When she's not working, Canil can be found basking under the sun, enjoying Cancun's bright blue beaches with her husband and 11-year-old daughter.

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Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.