Hotel Revival Welcomes Armand Thelen as Director of Sales and Marketing

USA, Baltimore, Maryland. September 07, 2021

Hotel Revival, a JdV by Hyatt hotel located in the heart of Baltimore's historic Mount Vernon neighborhood, has announced the hiring of Armand Thelen as its new director of sales and marketing.

As the director of sales, Thelen will oversee the sales and event operations for the hotel. Thelen's 10+ years in the hospitality industry will serve as a strong foundation in his new role where he will head the sales targets and plans and determine profitability for the hotel and guests.

"Armand's dedication and commitment to achieving an end goal motivates him to drive revenue growth and hotel profitability through insightful analysis and pricing strategies that capitalize on consumer interests, market trends and economic factors. His past achievements and experience have equipped him with a wealth of knowledge to advance the hotel's success, and we are thrilled to have him on our team," said his predecessor Ilemona Salifu, who remains with the Hyatt family, resuming his role as director of sales, marketing and events at Hyatt Regency Baltimore.

Thelen joins Hotel Revival having spent the past five years serving in sales and marketing leadership roles in the Washington, D.C. market for such global hotel brands as Hilton, Marriott and Kimpton Hotels & Restaurants. Prior to that, he held a director of group sales role with The Westin Buckhead Atlanta. Thelen held various sales roles with InterContinental for nearly a decade and at hotels in cities throughout the world, in Frankfurt, Germany; Vienna, Austria; San Francisco, CA and Atlanta, GA. Over his impressive career, Thelen has garnered extensive experience in sales leadership, team building, field sales, convention sales, group businesses and food and beverage outlets.

"I live and breathe Stephen Covey's famous quote, ‘Begin with the end in mind,' and that drives my passion to turn every selling experience into a ‘wow' moment for my clients," said Thelen.

Armand is a graduate of the Zuyd University of Applied Sciences' Hotel Management School of Maastricht in the Netherlands where he pursued a Bachelor of Business Administration, specializing in International Hospitality Management. He also holds a certificate in Hospitality Digital Marketing, Revenue Management, Hospitality Sales & Business Development from HSMAI and Master Connection Associates respectively.

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Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.