Kressa Olguin Named Area Director of Marketing for Hyatt Resorts in Lake Tahoe

USA, Incline Village, Nevada. September 14, 2021

Hyatt Regency Lake Tahoe Resort, Spa and Casino and Resort at Squaw Creek announce Kressa Olguin as area director of marketing. Olguin has been promoted from marketing manager at Hyatt Regency Lake Tahoe.

"I am thrilled to be named the area director of marketing for our beautiful Hyatt resorts here in North Lake Tahoe," said Kressa Olguin, area director of marketing for Hyatt Regency Lake Tahoe and Resort at Squaw Creek. "Having worked at Hyatt Regency Lake Tahoe for nearly four years now, I am thrilled to continue working with my incredible team at that property, while expanding my role to also oversee the marketing efforts at Resort at Squaw Creek. I look forward to bringing increased awareness to the incredible travel experiences available at both properties, while highlighting their distinctive, one-of-a-kind attributes that make them favorites among travelers to our world-class destination."

As area director of marketing, Olguin will oversee the marketing departments at both Hyatt Regency Lake Tahoe and Resort at Squaw Creek. She will be responsible for managing resort partnerships, supervising budget details, ensuring corporate branding, implementing digital marketing efforts, and driving social media campaigns.

With more than 15 years of experience, Olguin began her Hyatt career working in front office management and sales positions at Hyatt Regency Maui Resort and Spa, Hyatt Regency San Francisco Airport, and Hyatt Regency Monterey. During her time working at each property, she realized her passion and talent for social media and marketing. She was quickly promoted to marketing manager and has held that position at various properties including Hyatt Regency Austin and Hyatt Regency Lake Tahoe.

In 2020, Olguin was part of the Hyatt Regency Lake Tahoe team that was recognized as Hyatt Corporate's "Hotel Team of the Year" award for their work in adapting resort procedures and overcoming the challenges faced by the resort due to the COVID-19 pandemic.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2021...

Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.