Kressa Olguin Named Area Director of Marketing for Hyatt Resorts in Lake Tahoe
Hyatt Regency Lake Tahoe Resort, Spa and Casino and Resort at Squaw Creek announce Kressa Olguin as area director of marketing. Olguin has been promoted from marketing manager at Hyatt Regency Lake Tahoe.
"I am thrilled to be named the area director of marketing for our beautiful Hyatt resorts here in North Lake Tahoe," said Kressa Olguin, area director of marketing for Hyatt Regency Lake Tahoe and Resort at Squaw Creek. "Having worked at Hyatt Regency Lake Tahoe for nearly four years now, I am thrilled to continue working with my incredible team at that property, while expanding my role to also oversee the marketing efforts at Resort at Squaw Creek. I look forward to bringing increased awareness to the incredible travel experiences available at both properties, while highlighting their distinctive, one-of-a-kind attributes that make them favorites among travelers to our world-class destination."
As area director of marketing, Olguin will oversee the marketing departments at both Hyatt Regency Lake Tahoe and Resort at Squaw Creek. She will be responsible for managing resort partnerships, supervising budget details, ensuring corporate branding, implementing digital marketing efforts, and driving social media campaigns.
With more than 15 years of experience, Olguin began her Hyatt career working in front office management and sales positions at Hyatt Regency Maui Resort and Spa, Hyatt Regency San Francisco Airport, and Hyatt Regency Monterey. During her time working at each property, she realized her passion and talent for social media and marketing. She was quickly promoted to marketing manager and has held that position at various properties including Hyatt Regency Austin and Hyatt Regency Lake Tahoe.
In 2020, Olguin was part of the Hyatt Regency Lake Tahoe team that was recognized as Hyatt Corporate's "Hotel Team of the Year" award for their work in adapting resort procedures and overcoming the challenges faced by the resort due to the COVID-19 pandemic.