The Europa Hotel in Belfast Unveils £10m Guestroom Renovation

Ireland, Belfast. May 03, 2023

The Europa Hotel in Belfast, Northern Ireland, has completed a £10m renovation programme for its guest bedrooms. 100 front-facing Superior bedrooms, 80 Classic bedrooms and five Suites have been completely redesigned and upgraded and now boast stunning new furnishings and bathrooms, automated window blinds and are individually air-conditioned. The hotel's Classic rooms have new King Cloud Bed and Superior rooms have Super King Cloud Beds.

Andy McNeill, General Manager of the Europa Hotel said: "We are delighted to unveil our latest renovation programme which has taken three years to complete and represents a £10m investment by Hastings Hotels.

The Europa is one of the world's most famous hotels and whilst we have stayed true to our rich heritage, we have thoughtfully reimagined the design of our guest bedrooms to offer a new urban chic feel, which comes complete with bevelled mirrors and on-trend brushed brass. The Classic rooms also have a contemporary, deconstructed glass-panelled shower room with modesty curtain which elevates the modern look of the room."

"The beautiful fabrics pay homage to the Europa's location in Belfast's Linen Quarter and the textures and earthy tones help create a restful sleeping space. Soft geometrics and carpet design create a subtle backdrop to the rich, dark timber furniture with classic marble tops and the remote-control blinds mean that at the touch of a button, guests can lie in bed and enjoy the stunning city views," Andy added.

The Europa Hotel worked with local companies RPP Architects and Interiors and Floor Design to create the vision and Graham Construction delivered the renovation programme.

"The Europa has been reborn and we are thrilled with the results. The feedback has been really positive from guests who have been enjoying the newly renovated rooms and we are confident that this new investment will ensure we continue to attract visitors from around the world as well as welcome guests from the domestic market," Andy concluded.

Business Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in June 2023...

Sales & Marketing: Integrating Technology

The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.