Guests of Radisson Hotels & Resorts can Earn Points in Their Sleep This Fall
Stay in a Sleep Number(R) Bed and Earn 1,000 Gold Points(R)
MINNEAPOLIS, MN, September 8, 2005. While the benefits of a good night's sleep more energy, better concentration and quicker reflexes are well known, Radisson Hotels & Resorts(R) gives travelers one more reason to sleep well this fall.
Guests who are goldpoints plusSM members and stay in a Sleep Number(R) bed room at a Radisson hotel or resort from September 12, 2005, through January 31, 2006, can earn 1,000 Gold Points(R). Guests need only book a Sleep Number(R) bed and specify bonus code 8A4 at check-in to earn bonus points. Guests can enroll in goldpoints plus at www.goldpointsplus.com or upon check-in. For more information on the offer, visit www.radisson.com/sleepnumberbed.
The Sleep Number bed features dual-adjustable air-chamber technology that allows each side of the queen- and king-size beds to be independently adjusted for each person. A Sleep Number(R) is a number between zero and 100 that represents each person's ideal level of mattress comfort, firmness and support. In 2004, Radisson Hotels & Resorts partnered with Select Comfort, the nation's leading bed retailer and creator of the Sleep Number bed, to provide a customer-designed Sleep Number bed exclusively at all of its properties throughout the U.S., Canada and the Caribbean by 2006.
Guests who have experienced the Sleep Number bed are expressing their satisfaction with their good night's sleep. An overwhelming 61 percent of Radisson guests who have stayed in a Sleep Number bed say that the quality of their sleep was "much better" compared to conventional hotel beds. After experiencing the Sleep Number bed, a majority of guests (62 percent) said that availability of the bed would be "somewhat" or "very" influential in their decision to stay at a particular hotel over another comparable hotel.




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