Media Interviews: How to Prepare Yourself for the Unexpected

By Gini Dietrich Founder & CEO, Arment Dietrich Inc. | January 22, 2012

There are many reasons you should be prepared to talk to the media; a hotel opening, renovations, a new chef in the restaurant, all of which give you enough time to practice and get your messages across. But what if the unplanned happens, such as a crisis? Are you prepared to talk with the media? Is your staff?

Warren Buffett was quoted telling his Salomon Brothers employees, "If you lose money for the firm, I will be very understanding. If you lose reputation for the firm, I will be ruthless." Everyone at your hotel represents the brand, it's important for all employees to understand who talks to the media and what to do when the media comes knocking on your hotel doors.

A media interview, when conducted properly, can be a great opportunity to get your messages across. But like any other business initiative, it is important to put a plan in place that covers these three aspects, including:

  1. Who talks to the media - designate a spokesperson.

  2. What to do if media calls or stops by - communicate to your staff so they know who should take the call or visit.

  3. Be prepared in advance - practice for the unexpected.

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