How a Push Strategy Can Drive Revenue Through Your Mobile App
By Tom O'Rourke President & CEO, O'Rourke Hospitality | April 29, 2012
When deciding if a mobile strategy that utilizes push is the right step for your hotel, it's important to first understand the difference between iOs and Android push notifications.
When Apple first released the iPhone, push notifications weren't yet developed. As the iPhone has upgraded, so have the features that can benefit marketers. Hotel mobile applications present the opportunity for hoteliers to increase bookings by utilizing this newer technology. According to Apple*, a push notification is defined as "Send over-the-air alerts, such as news updates or social networking status changes." What does this mean to you? While push notifications weren't originally intended to be a marketing tool, they have slowly evolved into one of the most effective and easiest ways to track forms of mobile marketing.
Although it provides the same functionality of a push notification (and is sent the same way), Android devices use Android Cloud to Device Messaging. According to Google*, "It allows third-party application servers to send lightweight messages to their Android applications. The messaging service is not designed for sending a lot of user content via the messages. Rather, it should be used to tell the application that there is new data on the server, so that the application can fetch it. "
In December of 2011 over 1 billion apps were downloaded-just from the Apple App store! Downloads are up and many companies are quickly putting apps out there. If you want your property to stand out you can't just be one in a billion. With careful development, a mobile app with push capabilities has the potential to increase your occupancy and leave your guests completely satisfied.
Mobile applications are quickly becoming a great way to market to your future and former guests. Unlike direct mail and email marketing, guests download your app, unlike print ads and commercials; your app doesn't interrupt their lives. Mobile applications that utilize a push strategy are an effective tool to market your hotel.