Guide to Future Internet Marketing Trends
By Peter Brooke Founder, Blue Interactive Agency | November 23, 2014
Chances are you've got some pretty robust forecasting software and resources at play to ensure the success of your hotel operation. Chances are you read up on industry trends and attend key trade conferences. Chances are you create detailed plans and objectives from these reconnaissance missions. You do the same for your internet marketing strategies, right? From my experience in the business, hoteliers fire up a website, get a few ads going with Google, partner a bit with some OTAs, throw a few social media posts or blogs around and call it a day. You may have had success with this in the past, but this may come to a screeching halt based on some internet marketing trends I've been watching. The good news is that if you stay informed and responsive, you'll be that much further ahead of your competition.
1. Internet Versus Web Marketing
Are you a web or internet marketer? There is a difference! When most hotel marketers think of the internet, they typically think about people coming to their website. It's time to wake up and realize that "internet" and "web" are not synonymous, and using these terms interchangeably moving forward will be suicide for your operation. Websites are just part of the internet. As an example, if I play X-box, listen to digital radio, send an email or open an app, I am on the internet without even going near your website.
In terms of hotel marketing, you've got to now think past traditional web marketing strategies and start to look at marketing on the internet as a whole and not just one aspect of it.
There are certain times when time just stops and everybody stands up and takes notice. The two biggest such moments in the marketing world I can think of are when Martin Cooper of Motorola made the first publicized handheld mobile phone call and the second when Sir Timothy John "Tim" Berners-Lee invented the world wide web. Not much else has created such a global technological game changer than the fusion of these two inventions (save the invention of electricity perhaps).
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