Hilton's Success in the Dynamic all Suites Segment a Product of Working Closely With Owners
By Dianna Vaughan Global Head & Senior Vice President, All Suites Brands by Hilton | February 17, 2019
On November 2, 2018, The All Suites brands by Hilton – Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton – reached a major milestone with the opening of our 1,000th property.
This achievement is not only a testament to the enormous appeal of the 100% suite hotel concept Hilton helped pioneer with the launch of the first full-service, all-suite brand, but also to the strength of the relationships we've developed with the owners who have accompanied us on this over thirty-year journey.
The success of the Suites brands by Hilton, which have close to 600 additional all-suites properties in the pipeline, highlights the essential importance of Hilton's partnerships with owners and operators, who played a vital role in identifying the potential of the all-suites concept and supported it from the start. Moreover, as we expand the footprint of the All Suites brands by Hilton in the U.S., Canada, Caribbean and Latin America we will continue to rely on recommendations from owners to ensure the sound placement of new hotels and strong ROI.
A History of Pioneering Innovation Through Collaboration
Hilton began its foray into all-suites hotels with Embassy Suites by Hilton – an award-winning upper-upscale brand - in 1984, and that paved the way for two other popular 100% suites offerings in the extended-stay space. The first was Homewood Suites by Hilton, an upscale all-suites brand, which opened in 1989 and quickly became an industry leader. Then rising demand for extended stay hotels prompted owners to request a midscale all-suites product and we answered with the launch of Home2 Suites by Hilton in 2009. Like its sister All Suites brands, Home2 Suites has earned numerous awards and continues to be one of the fastest growing brands in the Hilton portfolio.
While each of Hilton's All Suites brands were enjoying notable success individually, when we analyzed feedback from owners, it became clear that there was a wealth of synergies among the three brands that could and should be capitalized on. Our response was the creation of the first-of-its-kind All Suites brands by Hilton category. Launched in 2015, the category has successfully combined the knowledge and achievements of each brand into a one-stop shop to optimize owners' investments in the fast-growing all-suites lodging sector. Simply put, we've created a collective offering that is truly greater than the sum of its parts.