Milliennial Trends: The Kessler Collection's Artistic Insight Into the World of F&B
The Kessler Collection Culinary Canvas Beams Bright With Millennial Colors
By Danny Py Corporate Director of Food & Beverage Quality, Kessler Collection | August 17, 2014
The Kessler Collection -- a portfolio of 12 artistically inspired boutique hotels and restaurants in Alabama, Colorado, Georgia, Florida, New Mexico, North Carolina and South Carolina -- celebrates artistic expression throughout the collection, not only with hand-selected, one-of-a-kind artwork, custom-created music, rich designs and bold architecture, but also through our inspiring culinary passion -- catering to all generations, with specific offerings ideal for the millennial traveler.
As Corporate Director of Food and Beverage Quality for The Kessler Collection, I oversee overall F&B operations, including culinary designs and concepts for the two new developments in Charleston, S.C. and Birmingham, Ala. Having a strong area of expertise in the hospitality and F&B industry, I have been a first-hand witness to millennial consumers and how they significantly impact evolving trends.
Over the next three years, millennials will become the considerable segment in the hospitality industry. They house by far the largest spending power of any generation, representing a spending growth of more than $300 billion. Both the hospitality and F&B industries are currently assessing how to capture this substantial market.
Contrary to present day technology trends, this demographic tends to look for more of a simplistic avenue to congregate. Because millennials are overloaded in technology, they're gravitating back to basic communication traditions, meaning more of a communal experience in the F&B industry. Examples include groups of six to ten guests enjoying a variety of appetizers together, sharing entrees and experiencing different flavor profiles.
Bohemian Hotel Celebration's all-new Lakeside Bar & Grill offers a menu full of American tradition, inviting guests and locals to relax in an approachable atmosphere, socialize with friends and family and enjoy delicious signature tapas. Following an extraordinary spread, guests may mingle at Bohemian Hotel's lounge - a local hangout - enjoying signature martinis at the bar or world-famous Cuban mojitos on the lakeside terrace.
Communal trends have spread industry wide. I've seen this at numerous conferences and the National Restaurant Association -- who actively promote communal design -- and we've already been ahead of the curve, as this concept already exists at select Kessler hotels and will also expand to our newer developments.