Out-of-the-Box Ideas for Finding the Talent You Need

By Joyce Gioia CEO, Employer of Choice International, Inc. | March 26, 2017

Worldwide, the hospitality industry is going through a transformation. In response to workforce shortages, many employers have looked for---and found---ways to reduce staff by using automation. Despite this trend, there are continuing shortages of skilled workers from frontline housekeepers to general managers. Hospitality leaders are looking for and finding innovative ways to find the talent. This article will give you an overview of what's working for general managers and their human resource professionals to find the people they need to staff their properties.

Connect Early

While many hoteliers are participating in programs with high schools and community colleges, far fewer have recognized the value of reaching out to elementary schools and even pre-schools to offer property tours and explanations of the careers that are available to graduates. Hospitals are soliciting pre-school visits; why shouldn't hoteliers be doing it, too?

And when the youngsters come to work with their chaperones, have your own staff describe their jobs in ways that sound fun and engaging. Use your best frontline staff, those employees who are enthusiastic about their jobs. Enthusiasm is contagious; use it to your best advantage. You could even create a video of each of your best employees talking about how much they like their jobs and put that in the careers area on your website. Your employees will love seeing themselves on the screen, and it will help you to recruit others

Reach Out to Schools and Colleges and Let Them Know What Skills You're Looking For

Many employers are frustrated when graduates don't have the skills they are looking for. School, college, and university instructors are not clairvoyant. They do not know what skills you value in your employees, unless you tell them. They might even be able to put those skills into a curriculum. If your need is great enough, you could even reach out to a local vocational high school and ask them to create a certificate program for you in housekeeping or hospitality engineering.

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Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.