Seven Tactics to Increase Engagement Across Your Social Media Channels

By Stephanie Hilger Director of Social Media, Blue Magnet Interactive | February 04, 2018

While social media marketers preach the importance of relevancy, engagement, and quality, brands often feel like they are drowning in Newsfeeds. Pushed out by algorithms and users' family and friends, as a brand, competing for a like, Retweet, or share can be a challenge. Rival your competition by employing these seven tactics that are sure to amp up engagement across your social media accounts.

1. Take Time to Optimize the Content You Are Publishing

Blurry photo? Scroll past. Spelling and grammar errors? Scroll past. Text overlay getting cut off on your image? Scroll past. A tweet that was clearly pushed out automatically from a Facebook post? Scroll past.

It takes less than 50 milliseconds to form a first impression. Unoptimized content is lazy, ineffective, and will no doubt fall victim to the scroll past. Taking the time to fully optimize your content for the channel it is being published on will make a huge difference in increasing engagement and getting users to perform your desired call-to-action - whether that is a like, share, or a click through to your website.

Pushing out a non-optimized post is a missed opportunity, especially when the "fastest growing channels are visually based. " Whenever you are adding rich media to your post (and you always should be), apply these key optimization tips:


Choose a Social Network!

The social network you are looking for is not available.


Hotel Newswire Headlines Feed  

Ed Blair
Dianna Vaughan
Nicholas Pardon
Gio Palatucci
Suzanne Owens
Terence Ronson
Gaynor Reid
Bruce Seigel
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.