Loews Miami Beach to Welcome Elemis Spa in Early 2007

. October 14, 2008

MIAMI BEACH, FL, October 6, 2006. Poised on the pulse of South Beach, offering beachfront elegance for the "authentic hip," Loews Miami Beach Hotel announces the addition of an $11 million, 15,000 square foot Elemis Spa in early 2007.

The brand-new Elemis Spa will feature 15 treatment rooms as well as a sun deck on the third floor: all the elements necessary for each guest to feel as though they are an 'A-list' celebrity. The changing areas for both men and women will be equipped with sauna and steam rooms as well as Jacuzzi tubs while reconnecting couples take advantage of a side-by-side massage room.

A leading British brand of professional lifestyle spa-therapies and homecare, the internationally acclaimed Elemis Spa has locations in London and Hong Kong and a treatment repertoire that ranges from anti-aging facials and luxury massages to exotic wraps. "Spoil-me" seekers can expect a spa experience in which the "Elemis six senses" of sight, sound, smell, touch, taste and perception are lavished beyond belief in an attempt to provide a journey towards self-discovery. The indulgent menu of 24 treatments infuses The Ten Cultural Touches of Elemis, a sequence of massage movements influenced and inspired by an exotic blend of cultures and techniques including Thai, Hawaiian Lomi Lomi, Chinese Tui-Na, Indian Ayurvedic, Japanese Shiatsu, Reflexology, Reiki, Middle Eastern, Swedish Massage and Balinese Massage.

Guests of Elemis Spa at Loews Miami Beach Hotel will experience such treatments as the Elemis Visible Brilliance Facial, an Aroma Stone Therapy and the exotic Frangipani Body Nourish Wrap, as well as facial mapping with the SkinLab system. Skin-conscious spa hounds are recommended a facial or take-home skin treatment after Elemis experts analyze personalized SkinLab results and determine the amount of skin pollution and bacteria present on the skin.

A variety of acupuncture treatments, still a rarity in resort spas, is also present on the Elemis spa treatment menu. One of the fastest growing alternative therapies in the West, the traditional Chinese medicinal therapy of acupuncture has been used to treat a range of ailments ranging from stress/anxiety and weight loss to detoxification and chronic diseases such as diabetes, high blood pressure, acne and other skin problems.

Loews Miami Beach Hotel flaunts a "SoBe style" fusion of cosmopolitan and Art Deco influences creating beachfront elegance for the "authentic hip." The hotel showcases 790 stylish rooms and suites, its own Emeril's Restaurant, a palm tree-lined promenade and ultra-private beach cabanas. For additional information on the Elemis Spa at Loews Miami Beach Hotel, call 800-23-LOEWS, 305-604-1601 or visit www.loewshotels.com.

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