Wyndham Launches Multibrand Web Site for China
JUNE 12, 2008. Wyndham Hotel Group has launched a multibrand booking Web site in the Chinese language that is designed to promote bookings at its Wyndham(R), Ramada(R), Days Inn(R), Howard Johnson(R) and Super 8(R) hotels in China.
The site, www.whghotels.cn, enables users to complete the booking process in their native language. The Chinese site supplements separate existing Chinese and English booking portals for the Ramada, Days Inn, Howard Johnson and Super 8 brands.
The new Web address will be featured in all Wyndham Hotel Group brand advertising and marketing materials in China, providing a "single call to action" for travelers, according to Daniel Del Olmo, Wyndham Hotel Group vice president of international marketing and strategy.
In a bow to Chinese culture, consumers are not required to provide credit card information to guarantee reservations booked at the new site. Those reservations are guaranteed until 6 p.m. on the arrival date. Chinese Web users who are not comfortable booking online may call a posted telephone number to complete their transaction.
"Domestic travel in China is becoming huge, and these sites were designed to cater to that market," Del Olmo said. "Our diverse hotel portfolio, ranging from budget to upper-upscale accommodations, offers more price options than most of our competitors." Wyndham Hotel Group has more hotels in China than any other U.S.-based lodging company.
By launching the new Web site prior to the Olympic games later this summer, Wyndham Hotel Group has provided an "easy way for domestic Chinese-speaking travelers to access our nearly 140 hotels in China," he said.
Www.whghotels.cn is Wyndham Hotel Group's first multibrand booking site outside of North America. "We selected China because it is a market of particular strategic importance to us," Del Olmo said.
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