Travelocity Strengthens Dynamic Packaging Offering
OCTOBER 10, 2005. Travelocity has rolled out new booking options and tools to its redesigned hotel and flight + hotel TotalTrip(SM) dynamic shopping engines.
Enhancements to Travelocity's hotel and flight + hotel TotalTrip products include new booking and search capabilities. Consumers can book up to four rooms in a single hotel or TotalTrip reservation when planning trips for smaller groups. Customers can still develop their itinerary based on key search functions such as date, room type, hotel, ratings or key amenities.
Travelocity have introduced an intuitive calculator seen during the flight + hotel TotalTrip booking process, that allows consumers to consider the amount they save when purchasing their flight and hotel together in a dynamic package versus individual components. Consumers can then add on popular activities, car rentals and trip insurance to complete their customized TotalTrip package.
"These new additions to our hotel and dynamic packaging path expand our ability to offer a seamless booking process for our customers from beginning to end," said Tracey Weber, Chief Operating Officer, North America of Travelocity.
"The profound growth of our hotel and packaging businesses - hotel room nights across the Travelocity network were up 41 percent and packaging revenue grew 81 percent year-over-year in the second quarter of 2005 - shows that these offerings have resonated with travelers," Weber said. "Driven by our Customer Championship philosophy, we pushed ourselves to develop new features that would add meaningful value to our shoppers.




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