Holiday Inn Express Replacing the Traditional Hotel Bedspread at 1,400 North American Properties
Expects the SimplySmartTM Triple Sheeted
ATLANTA, GA, October 14, 2005. Holiday Inn Express hit the showers last March for a SimplySmartTM bathroom upgrade; and now not resting on its success the brand is planning an upgrade of its standard bedding package with the SimplySmartTM bedding collection. The program is a $53 million investment and will be rolled out to the more than 1,400 North American properties beginning in April 2006 with full implementation expected by September 2006.
The essence of SimplySmart bedding is the removal of the bedspread that is typically found in hotel bedding. In its place, guests will find an attractive decorative top sheet, a medium-weight duvet blanket and soft 200 thread-count sheets. The duvet blanket will be sandwiched between two top sheets for added plushness. Making up beds in this manner - known as triple-sheeting - makes bed spreads obsolete all the while creating a softer feeling, more inviting bed.
"Research revealed that bed coverings present a terrific opportunity to positively influence guests' perceptions of hotel cleanliness, and overall guest satisfaction" said Verchele Mills, vice president, brand management, Holiday Inn Express.
"Holiday Inn Express has always been known for its fresh, clean and modern properties. The new bedding program now embraces these attributes in the guestroom as well as erases the negative stigma sometimes attached to hotel bedspreads."
In addition, because having the right type of pillow can mean the difference between a good night's rest and a night of tossing and turning, the cozy, new sheets are complemented by four pillows, available in two comfort levels: "Soft" and "Firm."
The SimplySmart bedding collection is the third in a series of systemwide brand innovations from Holiday Inn Express designed to create meaningful and guest preferred upgrades to the stay experience. The first was the Express Start(R) breakfast bar, which redefined the meaning of "free" breakfast bar in 2003. Express Start, a redesigned, caf'e-style breakfast bar features a proprietary cinnamon roll and Smart Roast(R) coffee as well as other morning favorites. In 2004, Holiday Inn Express launched the wildly successful SimplySmart shower that included the rollout of approximately 120,000 new showerheads and over a million towels. The $20 million-plus program includes a proprietary Stay SmartTM Kohler showerhead; upgraded 100 percent cotton terry towels; and a new line of bath products. Together, all of these initiatives create a comfortable and smart environment for Holiday Inn Express guests to ensure a productive stay while traveling for business or leisure.
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