Rick Henrikson Joins Atlantis

Henrikson brings organizational development and leadership

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. December 02, 2008

SAINT CHARLES, MO, November 25, 2008. Atlantis Hospitality Group is pleased to announce that Richard "Rick" C. Henrikson has joined its network of proven hospitality consultants.

Henrikson is an award-winning hotel management executive with experience in every facet of hotel operations. He has developed broad-based skills in P&L management, multi-site operations, sales, marketing and development. He is an adept strategist with a keen market sense and proven ability to resolve complex problems, implement corrective action plans and achieve record results.

"We are proud and excited to have Rick join our team here at Atlantis Hospitality Group," says Ray Hobbs, President of Atlantis Hospitality Group, and a Senior Vice President for Kelco Management & Development in Jacksonville, Fla.

"Rick is a proven 'hands-on' team leader with an astute ability to build profitable business relationships," Hobbs adds. "Rick has more than 30 years of extensive experience in every facet of the hospitality industry, with a proven track record of exceeding ownership's anticipated profitability results."

Henrikson most recently served as Executive Vice President of the Lane Hospitality Group. He is a graduate of Loyola University's Mini MBA Management Certification Program and maintains his Certified Hotel Administrator designation from the Educational Institute of the American Hotel Lodging Association.

Henrikson has experience with most of the major hotel brands, including Intercontinental Hotels Group, Marriott, Hilton and Sheraton. He has served on several planning committees and industry panels for American Hotel & Lodging Association (AH&LA) and the annual International Hotel/Motel and Restaurant Show (IH/M&R Show) in New York, as well as on the Crowne Plaza Committee, Radisson Hotels Committee, Intercontinental Hotels Group Committee, and the Eastern Regional Committee of the International Association of Holiday Inn Owners.

"I've known Ray Hobbs for more than 20 years and am truly excited about this opportunity to work with Ray, and our fellow Atlantis Hospitality members," says Henrikson. "My goal along with my partners in the Atlantis Hospitality Group, is to constantly improve the services we provide our clients, and to serve as trusted resources for fellow industry professionals."

Rounding Out the Team

Atlantis Hospitality Group is a full-service consulting organization providing operations and service solutions to the hospitality industry. Atlantis professionals assist independent owners/developers, small ownership/investment groups, financial institutions and hotel brokerage firms with cost effective solutions to specific hotel operational needs.

Its team of experts include:

Ray Hobbs, an expert in hotel management and operations;

Ray Burger - "Green Guru" and president of Pineapple Hospitality;

Diane Bogino - Leadership and training expert, and president of Performance Strategies, Inc.; and now

Rick Henrikson, proven hospitality operations strategist.

Atlantis specializes in all aspects of hotel operations, emphasizing:

Green Hotels;

Human Resources;

Management;

Accounting;

Operations;

Real Estate;

Renovation Oversight;

Reporting Processes;

Restaurants;

Sales; and

Marketing.

"Rick's experience brings us a wealth of knowledge and experience in areas such as rebranding, renovations, concept design and new building construction," says Ray Burger, Atlantis Hospitality partner and president of Pineapple Hospitality. "Our goal at Atlantis is to provide professional direction toward improving revenue, managing costs, increasing profitability, and setting and achieving healthy business goals.

"With the well-rounded, experienced team that we have assembled at Atlantis Hospitality, we have the opportunity to achieve our goals and yours - to truly make in impact in the management and operations of hotels nationwide," Burger adds.

The Atlantis Hospitality team prides itself on being problem solvers. Because of the wide-range of experience Atlantis draws from, the team can tailor solutions to the specific issues facing individual hotels. While the group is adept at developing "big picture" strategies and tactics for investment groups, financial institutions, small- to mid-sized independent owners, and management companies, Atlantis Hospitality also is ready 24x7x365 to serve as on-call consultants for hotels' special projects or problems as they arise.

"The members of Atlantis Hospitality Group are highly qualified hospitality industry professionals with whom I am extremely pleased to become associated," says Henrikson. "As I find my niche with the team, I feel my most unique qualification is in leadership and organizational development. I believe much more can be achieved through the direction of teams toward fully understood and agreed-upon business goals."