Berns Salonger Selects Newmarket's Delphi

Benefits of implementation include robust reporting and proactive selling

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. February 26, 2009

FEBRUARY 26, 2009 - Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced Berns Salonger, a premier destination for entertainment and culture, implemented Newmarket's Delphi sales and catering solution. Delphi was selected to improve the reporting and forecasting to enable the Berns sales organisation to proactively sell group business.

With seven function rooms and two 4-star restaurants, Berns Salonger required a flexible system to manage its group sales and catering business. Moreover, being located in Stockholm's city center makes Berns Salonger a desirable location for any event ranging from gala dinners to launching parties. Management required a system that would provide transparency into the sources of business and enable them to cultivate business relationships for future events.

'The reporting capabilities are the main reason we selected Delphi,' claimed Annika Frisch, Marketing Director, Berns Salonger. 'With Delphi, at just a click of a button, we're now able to run reports quickly and pull information we need to see. Before Delphi, we had to take multiple steps in order to extract data from one system and input into another. What took hours with our old system will now just take minutes in Delphi.'

In addition to better reporting, Berns Salonger will be able to forecast their business more accurately. 'The forecast tools in Delphi will allow us to go after business and be proactive,' added Ms. Frisch. 'In the past we were reactive. We would manually cull together reports to see the gaps in occupancy. With Delphi we can see our business one week, one month, even one year out.' Berns Salonger is expected to see a less than 24-month return on their investment with Delphi.

'In a tough economy, it's more important than ever to ensure your sales strategies are focused on winning profitable new business. By giving our customers the ability to report on their business and focus their selling efforts, we are giving them the ability to compete and thrive in today's market,' said Sean O'Neill, Chairman and Chief Executive Officer, Newmarket International, Inc.