LRA Worldwide Appoints Constance Bill'e as Director of Organizational Development and Training

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. October 14, 2008

HORSHAM, PA, November 1, 2005. LRA Worldwide, Inc., a leading consulting, training and research firm in the growing sector of Customer Experience Management (CEM), announced the hiring of Constance Bill'e, M.Ed., as its Director of Organizational Development and Training. Bill'e joins LRA with more than two decades of experience in all facets of organizational development and training, including instructional design, classroom delivery, development of performance improvement initiatives and instructional technology design. At LRA, she will head the companies' training practice, as well as lead the "implementation" activities on many of LRA's CEM client projects.

Prior to joining LRA, Bill'e worked in a variety of organizational development positions, both as an internal and external resource for companies seeking unique and lasting ways to effect organizational and/or behavioral change. Most recently, she served as the Leader of Instructional Design for NewtonEdge, an eLearning agency for the pharmaceutical industry; Bill'e led the design, development and delivery of a variety of cutting-edge programs for Pfizer, Genentech and Bristol-Myers Squibb. Before NewtonEdge, she served in senior instructional design positions for AT&T Learning, Towers Perrin, SAP America and IMS Health.

Bill'e also spent several years as an independent consultant in technical writing and instructional design, counting MBNA and the DuPont Institute as clients, among others.

"Adding Constance Bill'e to our team at LRA Worldwide further strengthens the breadth and depth of the services that we can provide our clients," said Stan Lashner, LRA Worldwide's Chief Operating Officer. "When you break it down, a CEM engagement is really about helping a company change - change the way it communicates, interacts with customers and employees, and operates internally and externally. Constance's entire career has been dedicated to helping organizations identify and address needed change, creating unique and robust programs to implement that change, from the executive suite to the street."

Within the lifecycle of a typical CEM project, LRA spends a great deal of time facilitating internal discussion amongst the client stakeholders as to what the optimal company customer experience entails, and then translates that vision into actual standards and communication "content" to drive future company behaviors. At this point in the engagement, it is crucial to implement that "content" across all parts of the enterprise to sustain organizational change and ensure long-term project success. This typically occurs via an integrated plan involving communications, orientation, training, ongoing coaching, reinforcement, leadership development and reward and recognition programs. Throughout her career, Bill'e has demonstrated her expertise in this stage of the organizational development cycle.

"I think LRA is uniquely positioned to capitalize on the renewed focus, across-industry, on the customer. Companies are making sure that they don't just talk about being customer-centric but that they are actually customer-centric," Bill'e added. "The manner in which LRA engages with clients and helps internalize the brand appealed to me. As a company, LRA has the flexibility and expertise to both serve in a strategic consulting role...and then to actually roll up the sleeves and do the hard work it takes to help companies drive change."

Bill'e is an active member of the American Society for Training and Development, the Society for Technical Communication, and the eLearning Guild. She received her B.A. in English from the University of Pennsylvania, and earned a M.Ed. in Educational Media/Training from Temple University. The West New York, NJ native currently resides in Philadelphia, PA.