Priceline.com Announces Executive Appointments
PHOENIX, AZ, June 10, 2005. Priceline.com announced today the appointments of two executives to senior management positions within its core travel services business. Tim Gordon, priceline.com's former Senior Vice President, Travel, was named Senior Vice President, Hotels. Mark Koehler joined the Company as Senior Vice President, Airlines.
Both executives report to Executive Vice President, Travel Services Chris Soder and the appointments become effective June 13, 2005. Mr. Gordon was responsible for leading the successful transition of priceline.com's airline tickets service in 2004 from a purely opaque Name-Your-Own-Price(R) offering to a mix of opaque and published-price ticket offerings. In addition to airline ticketing, he also launched and managed priceline.com's rental cars product. Mr. Gordon joined priceline.com in 1999 as Vice President, Planning and Analysis. Prior to priceline.com, he held several positions at Alamo Rent a Car, including responsibility for e-commerce, distribution planning and revenue management. Before Alamo, he worked in the airline industry for seven years at Northwest Airlines and American Airlines in the financial analysis, revenue planning, corporate sales and financial accounting functions.
"As one of priceline.com's longest-tenured senior managers, Tim Gordon brings a wealth of Company-specific experience and knowledge to his position," said Mr. Soder. "In particular, we expect that Tim will leverage his expertise in successfully transitioning our airline tickets business as priceline.com continues to evolve its hotel business into a similar complementary offering of opaque and published-price rooms."
Mr. Koehler brings to priceline.com a lengthy track record of experience in the airline and Internet travel industries. For 13 years, he served at United Airlines in several revenue management, sales planning and distribution positions. He also has served as the Vice President of Interactive Marketing at Starwood Hotels and as Senior Vice President - Walt Disney Parks & Resorts Online.
"In addition to delivering value and savings to our customers, priceline.com is committed to providing our airline partners with an Internet distribution channel that meets their distribution and revenue management needs," said Mr. Soder. "Mark Koehler has all the tools to accomplish those goals and we're excited to have him join our team."
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