Passkey Adds Las Vegas Hilton to Rapidly Growing Roster of Passkey-enabled Hotels

Leading Meeting Planners Instrumental in Hilton's Adoption of Passkey's Technology

. October 14, 2008

QUINCY, MA, June 21, 2005.Passkey International, Inc. today announced it has entered an agreement with The Las Vegas Hilton to adopt the hotel industry's leading online group housing management solution, Passkey. The Las Vegas Hilton will use Passkey to manage its online housing for all types of events and meetings, expanding Hilton's ability to attract and uniquely service its meeting planner clients.

As a major international meeting location, the Las Vegas Hilton is continually seeking to maximize the revenue and improve the efficiencies associated with the vast amount of group business it manages on an annual basis. "Already successful with our group and meeting management, we realized there were areas, that if improved, would produce additional benefits and more satisfied customers." stated Tom Page, Senior Vice President of Sales Las Vegas Hilton. "Once we learned more about Passkey, we knew we had found our answer."

The Las Vegas Hilton's implementation of Passkey is designed to:

Drive more group bookings online, while accelerating the booking pace,

Provide meeting planners a real-time single event data source for room list and group reservations management capabilities,

Up-sell rooms and hotel amenities by effectively marketing to group attendees prior to the event,

Reduce operational costs and time associated with manual labor-intensive processes.

Passkey's key benefit is serving meeting planner business, helping them improve their group management processes. "Hotels that offer Passkey have a definite advantage in the meeting planner decision process," stated Kevin Johnston, CMP, Director of Global Events, CoreNet Global. "The shared access to Passkey is invaluable, enhancing communications between the meeting planner and hotel, and allowing both parties to see the same event information."

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