InterContinental Receives 12 Awards for Marketing Excellence at the Adrian Awards

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. October 14, 2008

ATLANTA, GA, February 9, 2006. InterContinental Hotels Group was recognized for excellence in 12 categories at the Hospitality Sales & Marketing Association International's (HSMAI) annual Adrian Awards gala. Regarded as the world's most renowned and prestigious advertising, public relations, and Web marketing competition, the Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing.

"HSMAI is the hospitality industry's leading international organization of marketing and sales professionals," said Mark Wells, senior vice president, brand performance, IHG, the Americas. "To receive third party validation from such an esteemed organization in the form of 12 awards is a testament to our team's expertise, the strength of our brands, and our global leadership in marketing, sales and online innovation."

Mike Fegley, vice president, global sales, IHG, the Americas, was honored as one of the most extraordinary sales and marketing minds in hospitality and travel today. He was recognized for achieving all of his 2005 business objectives, his support of industry education and his continued focus on charitable work.

"We see such clever campaigns and brilliant strategies all yearlong, and as the leading organization of sales and marketing professionals in hospitality and travel, we shed light on those individuals responsible," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

HSMAI asked top-tier executives throughout the hospitality, travel and tourism industries to submit nominees who best exemplified the set criteria: Whose marketing strategies are truly innovative and clever? Whose campaigns are standouts? Whose companies represent a sales-focused organization? Who gets results? Whose work do you wish was yours?

Nominees submitted were reviewed and scored by HSMAI's executive committee, and Fegley's leadership in global sales placed him in the organization's third annual "Top 25" list.

In addition to Fegley's honor, HSMAI recognized IHG for 11 programs in the advertising, public relations and Web marketing segments, including:

Advertising

PLATINUM CD-ROM: Holiday Inn Hotels & Resorts' eBook

GOLD Complete Campaign: Intercontinental Hotels Group (Individual Room/Travel Sales)

SILVER Direct Mail: Holiday Inn Hotels & Resorts (Individual Room/Travel Sales)

SILVER Direct Mail: Intercontinental Hotels Group (Travel Trade)

BRONZE Complete Campaign: Intercontinental Hotels Group (Image)

BRONZE Complete Campaign: Holiday Inn (Travel Trade)

Public Relations

GOLD Feature Placement/Consumer Newspaper: Hotel Indigo's Canine Cocktail Hour (Individual property with 300 rooms or less)

GOLD Marketing Program/Consumer: Hotel Indigo's Canine Cocktail Hour (Individual property with 300 rooms or less)

SILVER New Opening: Nickelodeon Family Suites by Holiday Inn (Individual property with more than 300 rooms)

Web Marketing

SILVER Web site - Intercontinental Hotels Group's foreign language sites (Chain Affiliated Group, or Franchise System)

BRONZE Flash - Hotel Indigo (Chain Affiliated Group, or Franchise System)