Top Ten Hotel Brands in the European Union on January 1, 2006
PARIS, France, March 9, 2006.
o The 10th Hotel Makers Forum, organized by MKG Consulting has confirmed the recovery of the growth of the European hotel chains supply, carried out especially by the leaders.
o The Accor group maintains its European supremacy with a growth of its supply superior to 4500 rooms. Four other groups also exceed the 4000 new rooms available on the market.
o The year was rich in financial operations : sale of assets, transfer of ownership, massive contribution of capital. Investment funds are increasingly active in the sector.
The ten first European groups increase their perimeter by some 30 000 rooms
On January 1st 2006, the hotel chains supply in Europe has increased by 3,7%, a real push on the accelerator that is felt even more strongly amongst the top ten hotel groups, which are especially dynamic. Whereas at the beginning of 2005, their supply had only increased by 0,5%, this year, the growth is of 4,9%, hence 32 819 rooms.
5 groups have exceeded an increase of 4000 rooms: Accor, Best Western, InterContinental, Rezidor SAS and especially Starwood Hotels, which integrates the European supply of Le Meridien in its perimeter and makes its appearance in the top ten of European hotel groups.
This new acceleration seems to mark a trend reversal : after having reached the bottom of a cycle, the growth of demand is today an established fact that encourages the openings of establishments.
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